While attending the Dreamforce 2019 Conference in San Francisco, Ramon got to talk with Eric Bensley, VP of SMB Product Marketing at Salesforce. Since our main focus and interest is everything SMB, Eric was the perfect person to chat with about how Salesforce can utilized by small business owners.
Marketing Advice for SMBs
Jack of all trades, expert at none — this is not how you want your business to be known. Sure it’s good to be able to do a few things well, but Eric suggests finding and focusing on one thing your business does better than anyone else, and honing in on that. At least to start.
Getting clear on your value proposition means being able to clearly explain what you do best in just one or two sentences. Keeping it clear, concise, and to the point means that anyone listening will hear only the important facts, and nothing will get lost in excess words.
Once you feel good about your value proposition, the rest of your marketing can be based around that, and forming a brand becomes easy.
Salesforce for SMBs
You probably know that Salesforce is a leading SaaS provider for big brands, but did you know that they are also focused on SMBs? Salesforce Essentials is a customer relationship management tool that specifically created for small businesses. And it’s affordable too — just $25 a month allows businesses to enjoy the technology that’s typically used for bigger brands.
Salesforce Essentials has everything a small business needs to grow, without anything distracting or unnecessary. It also comes with support built-in, so there’s no wasted time trying to figure it out or trouble shoot yourself. Like your business, Essentials can expand over time and continue to support all your needs.
Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.
Integrate every part of your company that interacts with customers — including marketing, sales, service, and more — onto one CRM platform, Salesforce Customer 360, which:
- Gives teams a shared view of every customer
- Automates workflows using artificial intelligence
- Integrates easily with existing data and systems
- Keeps your business data safe and secure
- Customizes and scales for any size company
Salesforce brings customers and companies together.