I recently had the opportunity to sit down with Jamie Domenici, VP of Product and SMB Marketing for Salesforce, as she relayed to me the three important pillars of sales and marketing and how it relates to their software. When I asked her what defines a company as "winning," she had this to add: “The...
Many times small businesses lack the large teams and capital that big brands possess, which means strategic and creative marketing is essential. To successfully compete requires new approaches to meet ever-changing consumer behaviors, and staying up to date on the latest and most useful tactics and trends. Here are 10 small business marketing trends to...
"Social media is not a channel...it's a way of life." I recently had the pleasure of speaking with Chief Content Strategist for Edelman Worldwide, Steve Rubel, on his thoughts about the evolution of digital marketing, social media, and content creation. The Internet pioneer had some interesting reflections on what big business is doing for their...
This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. Anyone who runs a small business knows that there are many different components that need to be kept straight in order for it to run smoothly. One of those top priorities is customer management. In a recent...
My last "post" or "email" to you was about How to Do Twitter Chats to Reach Small Business Owners. Since I received so much positive response, about how helpful it was for you, I thought to write another bit of helpful information about how to organize events to reach small business owners. I've organized national tours...
There are dozens of mobile marketing trends set to make waves in 2016, but as much as you want to stay on top of what’s hot, it’s the mobile marketing mistakes that can impact your business in the worst way possible. If you’re running a B2B company, here are seven mistakes you want to...
[content field="callout1" format="true" class="calloutwide"]Promoting your business is vital to its success, and if you are like most Smart Hustle readers, you’re always looking for new tools and tricks to add to your marketing tool bag. However, it can be easy to get tunnel vision depending on if you run an online or offline store....
[content field="callout1" format="true" class="calloutwide"]Valentine’s Day is right around the corner – have you considered capitalizing on the holiday with your marketing efforts? Chances are that if you haven’t done so by now, you’re likely thinking that the opportunity has passed you by. Not so fast. There are still many different ways you can include Valentine’s...
[content field="callout1" format="true" class="calloutwide"]Search engine marketing can be tricky business. You know that search engine rankings can impact your bottom line, but you have bigger things to worry about in your day-to-day business than the intricacies of AdWords or the details of Google’s latest algorithm change. Hiring an SEO agency can lift that burden and...
[content field="callout1" format="true" class="calloutwide"] Video has increasingly proved itself to be an essential tool in any business's marketing tool box. It's the ideal way to tell the story of your business, your product, or you. It can easily put a human face on your business and help prospects and customers engage with you on an...
