Today I got my copy of Gary Vaynerchuk's latest book "Crushing It". It reminded me of the desperate journey of so many to "be like Gary" or some other digital celebrity. Sure Gary, Seth Godin and other digital celebrities have zillions of followers, deservedly. They've been hard at work providing great content, amazing value,...
Experienced marketers know that customer engagement is crucial to achieving marketing success. In fact, in a recent marketing survey, 58% of marketers said that increasing customer engagement was their number one goal. However, the problem is that 44% of those same marketers also described increasing customer engagement as their number one challenge. So, what can you do...
Many businesses still view social and search advertising as separate and distinct marketing strategies. However, when businesses rely on only one marketing tactic, they are missing out on consumers who are in different phases of their buying journey. Consumers have different preferences for consuming information online, and data shows that a digital marketing approach...
While digital marketing elements like video content and influencer marketing are getting a lot of buzz these days, ultimately, building trust remains a crucial element for brands to elicit the engagement they aspire for. This is why tapping micro-influencers, with their smaller number of followers but higher rates of engagement are on the rise. But...
Many small business owners I encounter tell me that digital marketing and marketing automation are two areas that completely evade them. Sure they are doing what they can, but for so many, marketing isn't their forte, and hiring a marketing expert is often times outside their budget. So, what's a small business owner to...
On the winding road to the revenue mountaintop, marketing teams often occupy the back seat while their sales counterparts drive. To accelerate the pace to the revenue peak, however, marketing teams need to climb to the front seat and take more control of the steering wheel. Marketing teams frequently drift to the “expense” side of...
Have you recently invested money in a marketing campaign that fell flat? As any business owner is aware, in order for consumers to engage with and respond to your brand message, you must capture their attention with dynamic content. With unique personalization techniques, email marketing tools and templates allow clients to make bold statements...
I moved to Boston in 1982. It's not a huge city, and the subway (or “T” as we like to call it) only has five lines. It did not take me long to get comfortable and find my way around. That all changed abruptly in 1986. In the spring of that year, I bought...
The right Customer Relationship Management or CRM software can be a small business owner’s best friend; it helps you keep up with every lead and customer without adding more employees to do the work manually. The wrong CRM software, on the other hand, will add to your burden — one more piece of technology that...
Hamish and Lisa Macqueen own Cleancorp, a commercial cleaning business based in Sydney, Australia. They've been able to put not only the marketing but also many of their businesses processes on "auto-pilot" due to the power of marketing automation, using Infusionsoft software. In my recent interview with them, Lisa and Hamish share their advice...
