It is quite apparent that live video is the wave of the future. Video marketing is going to become a strong part of every small business' marketing strategy if it hasn't already. Live video can be a powerful tool in the small business owners' toolkit because it is raw, true representation of your ideals, vision,...
"Social media is not a channel...it's a way of life." I recently had the pleasure of speaking with Chief Content Strategist for Edelman Worldwide, Steve Rubel, on his thoughts about the evolution of digital marketing, social media, and content creation. The Internet pioneer had some interesting reflections on what big business is doing for their...
Like it or not, the way we use social media is changing, and Instagram knows this. The photo sharing network recently launched its most significant and talked-about new feature to date, Instagram Stories. This update allows users to share photos and videos in a slideshow format, which then disappear after 24 hours. Yes, you’re right,...
When you first enter Selena Soo’s S2 Groupe website, you are greeted with the opportunity to discover how she went from $0 to $157K in her first year as a coach. Ask any entrepreneur or small business owner and they will agree – that is a pretty impressive feat! What’s really impressive is how she took...
Video marketing has become a very effective tool for companies to reach out to consumers. The reasons that consumers take so well to videos is that they are predominantly image-based. Through seeing the products in action, the consumer makes a decision that they either need or want the product, which increases sales. Due to...
Video marketing is a topic right now that many businesses and individuals seemed to be focused on. Unfortunately far too many are suggesting that doing a video for video's sake, or trying to leverage “viral videos” as a magic bullet, can grow their business. When I have conversations with people about video marketing, I’m brutally honest:...
Being alone on an uninhabited island turns life into a race for survival. Similarly, you don't want to be a business owner alone at arm's length – or oceans apart – from other like-minded entrepreneurs. As small businesses increase throughout the world, entrepreneur organizations are available to help you on your journey. However, deciding which...
There are at least 28 million small businesses in the US which account for about 54 percent of all sales. There are also 900,000 franchise businesses across 300 business sectors of the economy. And yet, despite these numbers, it’s not often that you will come across small business brands that are also franchises. This is where...
Email marketing may still be one of the best ways to reach your audience, but that doesn’t make it any easier to actually get your contacts to engage with the content you send in your company emails. 4 Ways to Boost Your Email Engagement Rate: 1. Start with a Juicy Subject Line Your email subject line is...
If there is one thing that my Smart Hustle interview series proves, it’s that entrepreneurs can come from all walks of life. Can an artist be an entrepreneur? Yes! Can a personal finance expert be an entrepreneur? Yes! Can a nurse be an entrepreneur? Yes! For proof on that last point, let me introduce you to my...
