The right public relations strategy can be one of the best tools that you have in order to get media attention for your company. The right media coverage can boost your reputation in your industry, lead to increased revenue for your company and help your organization get in front of countless current and potential...
For most people in the creative industries, business doesn’t come naturally. Their passion lies in their artwork, whether it is a beautiful painting, a stunning sculpture or a piece of decorative jewelry. That said, for artists to make it in today’s competitive environment, they must be able to create and run a successful business....
This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. If you own a business, there will always be competition. That is just a fact. But in the days of the internet and digital revolution, the pressure to gain and keep customers is more difficult than ever....
In 2014, Facebook moved its messaging feature out of the main app and into a standalone Messenger app. Like any change, there was a fair amount of outrage that followed, and Mark Zuckerberg admitted that “asking everyone in our community to install a new app is a big ask.” That said, two years later, the...
Startup = Growth. That’s how Paul Graham, founder of YCombinator, defined a startup. As per this definition, growth is the most important metric for a startup. It doesn’t matter whether this growth is in users, traffic or revenue; as long as the chart keeps pointing upwards, the startup is succeeding. But how do startups actually...
Recently, Amazon announced that it will be expanding into private label consumable products, which has us wondering: Is there anything Amazon cannot do? Ever since starting out as nothing more than an online bookseller, Amazon has followed a very calculated growth path. Let’s take a closer look at this new move to show how you...
The people who need publicity the most are small business owners. Unfortunately, those are usually the ones who don’t have a budget to hire someone to earn great PR, so they try to tackle it themselves. It can work, I’ve seen it done before, but many times these pitches fall short. I have been on...
There are dozens of mobile marketing trends set to make waves in 2016, but as much as you want to stay on top of what’s hot, it’s the mobile marketing mistakes that can impact your business in the worst way possible. If you’re running a B2B company, here are seven mistakes you want to...
To whom do you owe your success? While some business owners credit mentors, advisors, or their own hard work, others say they have triumphed thanks to competent and trusted team members. As I was going through my personal interview archives, I rediscovered this interview with Erin Walter of Nuphoriq, who thanks her team for...
Marketers everywhere are emphasizing the importance of video marketing, claiming that online video is the future of content marketing. People are spending more time watching digital videos than ever before, with average watch times jumping from 21 minutes per day in 2011 to one hour and 16 minutes per day in 2015. Moreover, researchers predict...
