When a company has been making business cards for millions of business owners for as long as we have, you learn a thing or two about what makes a good one. Each business owner is unique and there are some things that work for some businesses that don’t work for others. I’ve put together...
So you have the passion but now you need to sell your products. While having a physical storefront may be your first thought, an online store gives you a wider audience, and that helps increase sales. While a business may have an online presence via social media, those spaces exist for promotion, not for...
Cold calls are notoriously challenging sales tools, especially in today’s tech-driven, multitasking environment. Salespeople are constantly looking for ways to warm up those cold calls, especially since engaging with a contact beforehand gives them a 56% better chance of closing the sale. But how can you engage before you dial that number? How can you ensure...
So many professionals strive to be the best. The best is impossible says John Garret of Green Apple Podcast, there can be only one "best". However, we can ALL be different. It's also important to realize that for MOST people, it's a given that we're "the best". I've never heard someone sell themselves by...
While first introduced to the market over a decade ago, geofencing, a form of location-based marketing (LBM) is relatively new territory for small businesses. It works by creating “virtual barriers” that trigger promotional text messages, email alerts, or app notifications when a mobile device enters (or exits) a specified area. Joshua Markham, ReachLocal I've asked Joshua...
When it comes to business success, the old order is rapidly fading. Historically, big businesses succeeded by selling goods and services on a massive scale. Small businesses struggled because they couldn’t match the resources or brands of the big guys. Today, small businesses have access to the tools that were once the sole domain of mega...
At the end of June, Twitter announced the arrival of the Twitter Dashboard, a tool to help business owners better manage their Twitter account. Should you try it? What about other tools like Buffer and Hootsuite? In this article, we’ll give you the information you need to make an informed decision. What is Twitter Dashboard? Twitter Dashboard is...
Many times small businesses lack the large teams and capital that big brands possess, which means strategic and creative marketing is essential. To successfully compete requires new approaches to meet ever-changing consumer behaviors, and staying up to date on the latest and most useful tactics and trends. Here are 10 small business marketing trends to...
While marketing allows brands to attract new buyers, good customer service can help them retain customers and nurture loyalty. Plenty of brands pay more attention to the glamorous side of business; marketing. Here, they spread the word about their brand, create a catchy visual sprinkled with an impressive tagline, and juggle several online channels to generate...
The global e-commerce market is worth more than a trillion dollars. And with more than 20 percent growth in online business YoY, there has never been a better time to own an e-commerce business. But with more than 12 million online stores in the world, it is an extremely tough competition. With only around 110,000 e-stores...
