Want to build a better small business? Then it is time to build your TEAM! A team, however, doesn’t just consist of the employees, subcontractors, and freelancers you hire who can help you with the things you don’t know how to do, don’t have time to do, or just plain don’t want to do....
Much to the surprise of nobody who’s ever heard me try and pronounce the word “drawer,” I grew up on Long Island. It was a nice place to be a kid and while I confess that I don’t have a very clear recollection of the details, I have good reason to believe that I...
Remember how much fun it was to play with forts when you were a kid? Regardless of whether you grew up in the city or the suburbs, you no doubt found ways to use the resources around to build your own private little escape. Well, August Graube, founder of Fort Boards, wanted to recreate that...
Over the past few months, I've spoken around the country, helping business owners understand the importance of online advertising. Below is a slide I've used in that presentation and some summary points as well. Advertising Online: Buying Attention in a Distracted World from Ramon Ray While many business owners see the need to invest...
Webinars are a common marketing and sales tactic among large-scale businesses. Small businesses, however, have been slower to adopt. This is a mistake. Webinars offer incredible value and impact to an organization in a number of ways. But how? What, exactly, is the ROI? In this post, let’s take a closer look at how webinars...
There are lots of things we don’t know. Sometimes we don’t know it’s going to rain - until it does. And our umbrella is at home. Maybe we don’t know that the food is too salty - until our family starts to complain. Or maybe we forgot that the time of a meeting was...
Entrepreneurs are inherently busy. Marketing efforts, customer engagement, meetings and phone calls leave many professionals looking for that magic bullet that would solve time management woes. Unfortunately, it doesn’t exist. With only so many hours in a day and only so many days in year, it’s not really possible to manage or take control...
Customer mapping is simple, really. It’s the process of determining the entire life of your customer’s engagement with your company, brand, and products. It involves every step; from initial interest piqued to a google search and a browse on your website, from a registration or signing up for your newsletters to buying your product and...
Salesforce, the world's #1 CRM company and Intelligent Customer Success Platform, today delivered the future of sales with Einstein High Velocity Sales Cloud. Einstein High Velocity Sales Cloud brings together the industry’s leading sales productivity app and the latest advancements in AI to empower sales reps to succeed in the digital era. Fueled by...
There's a smart line of dialogue in the movie, Creed, the most recent Rocky Balboa movie, which every business owner should think about. At one point, Rocky shows the young boxer he is mentoring, the mirror. “You see this guy here? That’s the toughest opponent you are ever going to have to face. I believe...
