Remember that time you received less-than-stellar service from a business, then enthusiastically returned to spend money there again? Oh, right. Me neither! I’m sure I don’t have to tell you the quality of your customer service matters more than ever. Regardless of the size or tenure of your business, delivering an excellent experience to your customers is...
If you’re a small business owner that’s actively looking for more publicity, there’s a tool that could easily double your efforts, and it’s called HARO. HARO stands for “Help a Reporter Out” and it serves as the best way to get the media’s attention and increase traffic to your website. How? Well, it’s actually pretty simple!...
With the holidays fast approaching, there are probably a number of things you’re dreading as you begin preparations for them. Jane Casey and Charlene Yeager, co-founders of Fancy Panz, believe they’ve found a solution to one of them in a common household annoyance. The Birth of Fancy Panz: Solving a Household Annoyance Although neither Casey nor...
With more than 3 billions users all over the world, social media has become one of the most dominant marketing platforms to grow your business. However, unless you measure the right social media KPIs & metrics, it will be difficult for you to figure out what’s working and what isn’t in your marketing strategy,...
Mobile apps don’t often get as much play as other marketing platforms because, well, there’s the technical know-how required to build one as well as the cost. But after talking to Jay B, founder of Texas Humor, and Casey from Shopgate about how they worked to create the app for Texas Humor, it may...
More often than not, when a business function becomes a distraction from an organization’s core business, entrepreneurs and business managers often ask the question: “Should we outsource it?” This is a question that mostly applies to your non-core business functions such as data entry, email handling, document processing, IT services, accounting, payroll etc. However, making the...
With over 2 billion monthly active users, Facebook has become a staple of marketing in the modern era. Pretty much every small business owner has a Facebook page (even if they don’t have a website!) and over the years many have counted on it to be the most cost-effective way to reach potential customers....
The ability to take calculated risks is what separates successful entrepreneurs from the not-so-successful. But risk taking is not for everyone. Risk should not deter an aspiring entrepreneur. How do you create a successful business without risking it all? The first step in the process is side-hustling. A side hustle lets you keep your...
As a customer, I've had quite a few customer service interactions that quickly went south. Most often, the agent simply could not make that connection with me, and the exchange pretty much ended with displeasure. Did they not understand what my question was? Were they not the best person to answer my question? How...
The good ol' American Dream may have been passed down many generations, but the spirit from which it was born is timeless. We were once explorers, settlers, and adventurers, and now entrepreneurs. People who strike gold today often do so by launching a unique business idea like an app, a social network or a...
