1 in 3 Small Business Owners Used Digital/Online Tools to Grow Sales Amid COVID-19 Pandemic

The coronavirus pandemic has affected most small businesses. With changes in consumer behavior, businesses are still trying to adapt to the new normal. If you're finding it difficult to stay afloat, you should start boosting your business's online presence. According to Facebook US State of Small Business Report 2020, 34% of small businesses increased their...

Is Pivoting in Business Necessary? Hear from Our Experts

COVID-19 has caused many people to pivot unexpectedly. From CEOs to stay-at-home parents to educators, everyone had to learn quickly how to shift and embrace this new normal. But pivoting in business is not for everyone. Some businesses are better off weathering the storm while others would be smart to shift as soon as...

BigCommerce Enables Small Business Owners to Sell Online Quickly and Easily 

Customers have become increasingly comfortable buying things online, but many small businesses still have yet to cater their business to this option. In fact, 36% of small businesses still don’t have a website, let alone selling products/services online.  Lack of experience, ability, and expertise to launch an offline business online often hold small business owners...

Workplace Trends That Will Transform the Freelancing Industry

The world as a whole is facing the most challenging time in recent history. The health and economic effects of COVID-19 caught most countries off guard. We have known one thing for certain: staying home would save lives. However, staying home also had major negative effects on the economy and our businesses. Unemployment in the...

Step-by-Step Guide to Develop a Strategy to Scale Your Business in 2021 

No matter what stage your business is at, it’s never too soon to have a scaling-up strategy in place. It can always be amended as you go, but being mindful of where your business can use an efficiency boost will always be a winning strategy. Keep in mind, however, that this is not a guide...

Michelle Chu CEO of Kono's Kitchen

Why You Should Embrace the Power of Creativity as You Build Your Empire

Creative is not a word I typically use to describe myself. I’m logical, practical, driven and deliberate. In my mind, “creativity” was always reserved for artists and designers, both of which I am not. It wasn’t until I launched my small business, Kono’s Kitchen, in July 2020 that I realized creativity is everything an entrepreneur...

Smart Hustle Stories

RECENT ARTICLES Thinking About In-stream Audio Advertising? Pandora Executive Shares Insights Sandeep Rathore2021-01-19T12:10:08-05:00Music streaming is poised to grow exponentially. According to Statista, user penetration for music streaming is expected to reach 40.1% in the US by 2025. Pandora, a music-streaming company, has around 58.50 million monthly active users. That said, running in-stream audio advertising should be...

Operations

RECENT ARTICLES How One Company Made 11-day Transition to Remote Work Possible Sol Dolor2021-01-17T01:58:25-05:00Kate Winkler wasn’t even a year into being CEO when she oversaw the transition to remote work of about 650 people at Ruby. Yet the company completed the task in just 11 days. What’s more, the company didn’t really even have a remote...

Technology

RECENT ARTICLES Customer experience automation and three realizations for small businesses Sol Dolor2021-01-17T02:01:54-05:00When you think about customer experience automation by ActiveCampaign, a good insight can be had just by looking at your email inbox, says Maria Pergolino. The chief marketing officer says that there are emails that you're excited to read and ones that are just...