RECENT ARTICLES
Lessons For Your Business From YouTube’s Video Success.
The Wall Street Journal reported that YouTube tops 1 Billion hours of video viewing. This is big news...for you. Not only are online videos watched just about surpassing TV viewership, but it shows the power of mobile, broadband and our overall thirst for video. One part of YouTube's success in generating more views is that...
3 Best Practices for Pitching Your Business
Pitching your business is a skill, but one that is important to develop, no matter how small your company is. Capturing the concept of your product or service and conveying it in a compelling manner can win you your next investor, business partner, or customer. If you fail to deliver, you may never get...
Online Videos: More than “Just Commercials”
They say a picture’s worth a thousand words, and culturally we are seeing a definite shift toward visual marketing, not just in the form of pictures and infographics but also video. It’s no secret online videos have a renaissance, from Vines to YouTube to shareable videos on Instagram and Facebook. If you aren’t using video...
What Makes a Good Business Card Design
When a company has been making business cards for millions of business owners for as long as we have, you learn a thing or two about what makes a good one. Each business owner is unique and there are some things that work for some businesses that don’t work for others. I’ve put together...
3 Ways to Become a Go-To Expert in Your Industry
How much of your time is spent running around and chasing clients, trying to get them to buy your product or service? You are great at what you do – shouldn’t it be the opposite? Shouldn’t your ideal clients be seeking you out? This is the distinction of what Sharon Melnick calls “Chasing After” versus...
Three Secrets To Successfully Marketing Live Events
Hosting a live event is one of the best ways to connect with your community at a heart level and also position yourself as a leader in your field. Once you've built enough traction that your audience is craving in-person experiences with you, inviting them to attend a conference has a powerful draw. But what...
3 Essential Steps for Building Your Own Community
We often talk about the importance of networking from the position of the member, including where to find networking groups, best networking practices, and inspirational examples. However, with the most recent statistics showing over 2 million LinkedIn Groups and 620 million Facebook Groups, it seems that we are just as likely to start our own communities as...
3 Crucial Elements for Telling Your Story with Video
Video was one of the most talked about marketing strategies in 2016. According to experts, it will continue to command attention in 2017 with trends such as Facebook Live video, and other video apps. Although some small businesses have been slow to embrace the use of video, it is the one marketing strategy you...
How to Make List Building WORK for Your Small Business
Over the years you’ve heard it a million times. “Build your list!” the marketing experts screamed. And you, a diligent and hopeful small business owner, took their advice. You gathered names and email addresses, stored them in spreadsheets and Outlook, and maybe even moved up to an email marketing program like MailChimp or Aweber....
Lessons From the Art World: How a Distinctive Personality Drives a Successful Business
In the entrepreneurial world, no one knows the hustle better than artists, including writers, like myself. Solopreneurs to the max, we must simultaneously nurture our creative vision while navigating the world of promotion. We must be in charge of creating a product as well as selling it, activities that can certainly feel at odds with one...
Growing Your Small Business from Humble Beginnings to Global Ambitions with Help from a CRM
This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. Could your business use an efficiency makeover? With the full year ahead of us, 2017 is the perfect time to evaluate business operations and find technological solutions that can help you become more organized, productive, and profitable....
How Your Business Can Leverage Online Reviews
Whether you like it or not, your customers are writing about their experiences on Google, Yelp, and other review platforms. I know that it can be frustrating or scary to read about your business from the customer perspective and, as you may know already, not all reviewers play fair. However, as consumers increasingly rely on...