If you are someone who often travels for work or has the luxury of being able to run your own business from anywhere and you take advantage of that, then you know that remaining productive while on the go can be a challenge. There are many people, myself included, who have been able to...
Every growing business, that's serious about taking care of its customers, anticipating their needs, managing growth (including inventory, sales and more) must have a CRM system. This CRM system should including intelligence, marketing automation, lead scoring and more. Today at Dreamforce, Salesforce launched Salesforce Essentials, give an "out of the box" experience to every business...
This article on Sustaining Innovation vs Disruptive Innovation is published in partnership with Campbellsville University. “Innovation is widely regarded as the single most important ingredient in today’s economy,” according to entrepreneur Faisal Hoque at Fast Company. Innovation not only impacts global economies and business models but the quality of life of people. Innovation has changed the way people...
Cybersecurity breaches are at an all-time high, with business and IT leaders scrambling to deploy technologies to protect confidential data. While technology solutions are critical to maintaining security, the weakest link in any business is not the email services or the office software, it’s the staff. Sophisticated phishing and spear phishing attackers use a mix...
With only half of all U.S. businesses making it past year five, the pressure on small business owners to survive is astronomical. Between managing employees, customers and finances, finding the time to take a vacation is challenging for small business owners – and it’s only becoming more difficult for them to take the time...
Experienced marketers know that customer engagement is crucial to achieving marketing success. In fact, in a recent marketing survey, 58% of marketers said that increasing customer engagement was their number one goal. However, the problem is that 44% of those same marketers also described increasing customer engagement as their number one challenge. So, what can you do...
Entrepreneurs know there is a lot to learn—and to always be learning—if you want to be a successful business owner. Sure, you can read blogs and listen to podcasts (ahem). You can take online or local courses, too. But every now and again an event pops up on your radar that makes you stop...
Entrepreneur friends, let me ask you something: On a scale of 1 to 10, how excited do you get about reconciling accounts, issuing invoices, and handling other accounting matters for your business? Now, let me ask you this: Did you know there is accounting software that will streamline and automate all of this for...
How would you rate your small business’s online presence? If it falls into the ‘non-existent,’ or ‘needs improvement’ categories then I have a special treat for you today. Recently I spoke with Soo Young Kim, the Head of Small Business Outreach at Google, whose job it is to help business get online and reach...
Mobile apps don’t often get as much play as other marketing platforms because, well, there’s the technical know-how required to build one as well as the cost. But after talking to Jay B, founder of Texas Humor, and Casey from Shopgate about how they worked to create the app for Texas Humor, it may...
