fix a broken brand

How to Fix a Broken Brand: Especially if All of Your Pivoting Still Hasn’t Worked Yet

By Rikki Roehrich, seasoned content creator for various small business brands. It’s no surprise that small businesses went through a lot last year. They have given the impact of public health and safety concerns on the economy. While small businesses were told that the key to survival was to PIVOT, they still haven’t been able...

supercharged seo

The Best SuperCharged SEO for Your Business

Welcome to the next article in our Lifecycle Marketing series! Now that you’ve learned how to Identify and Target the ideal customers for your business, it’s time to Attract these folks to your website. Surely you’re familiar with the term, SEO—search engine optimization. This refers to the process of making sure that your online content...

These 4 Branding Mistakes Can Sink Your Business (And How to Avoid Them)

By Shayne Tilley, Head of Marketing at 99designs by Vistaprint. A brand is a multi-faceted thing - and every business has one, whether you like it or not. It includes everything from the look and feel of your business to how your customers feel about you. Done well, your branding can help you stand out from...

small business marketing

3 Marketing Tips for Small Business Owners to Succeed in 2021

By Megan Wintersteen, Vice President of Marketing at Zenreach It’s no secret that the COVID-19 pandemic took a heavy toll on small businesses (SMBs) throughout 2020. Moving through 2021, however, we’ve seen increasing signs of optimism. Consumer foot traffic to restaurants and retailers has increased more than 52% since January. Vaccination rates are also climbing....

Get Different Book

Book Review: Get Different – How to Improve Your Marketing

Small business author Mike Michalowicz believes steadfastly in the entrepreneurial dream. Even as we all head further into the global and local economic problems created by the coronavirus pandemic, Mike still believes you can succeed. Now is the time to trail ahead. And with over half a million readers of his books and four...

business marketing

How to Change Business Owners’ Love-Hate Relationship with Marketing

By Zev Asch, Marketing & Business Growth Consultant Business owners need not be their company’s marketing experts. You trust your CPA to guide you on finances and your lawyer to advise on legal matters – marketing should not be an exception. Your role as a business owner is to create a vision, set goals and...

Creating a Customer Avatar

Creating a Customer Avatar in 3 Steps

Welcome back to the Lifecycle Marketing series. Last week we introduced the concept of Collecting Leads as the first part in the Lifecycle Marketing model. As you may remember, this process has three phases of its own—Targeting, Attracting, and Capturing leads. Today we’re going to dig into the phase of Targeting, which begins with...

Lifecycle Marketing Made Easy: The Key to a Successful Business

Welcome to “Lifecycle Marketing Made Easy,” a conversation with Clate Mask, CEO and co-founder of KEAP. In this new series, Ramon and Clate will dive deeply into the topic of Lifecycle Marketing for small businesses. Lifecycle Marketing is a system that was created to take the stress out of building and growing a business...

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