By Victor Blasco, CEO of the video production company Yum Yum Videos. Video content is undoubtedly one of the best methods for marketers and business owners to optimize their strategy and achieve their company’s marketing goals, and there’s actually a lot of hard data out there backing this up. But these numbers and benchmarks alone are...
By Kimberly Green-Kerr, UScellular Business Solutions and Operations Leader In very welcome news for ecommerce and brick-and-mortar small businesses, many Americans are eager to spend their money during this holiday shopping season. According to a recent report from Deloitte, holiday retail sales are expected to increase by up to 9% from November through January, on top...
Does premium customer service matter? Aboslutley. Premium service helps your business get premium profits, due to customer loyalty and more! Mickey Fain, owner and president of Stoneside Blinds and Shades based in Denver, Colorado, recently spoke with Ramon Ray, founder of SmartHustle.com and entrepreneur about success in business through great customer service and customer experience. Listen...
By Francisco Schmidberger, Co-founder at LINK Agency. Brands are always looking to leverage the latest social media trends to help the success of their marketing and advertising campaigns. Interestingly, compared to Instagram, advertising on TikTok is an even better place to start for every small business, not just those targeting a Generation Z audience. TikTok is...
Podcasting is an important part of getting the word out about your business and building authority. Here's a discussion with the CEO of Podcast Town about podcasting and much more. Smart Hustle Small Business Podcast · Your First Podcast - With Podcast Town CEO Elzie Flenard Elzie Flenard is the CEO of Podcast Town and he...
By Rikki Roehrich, seasoned content creator for various small business brands. It’s no surprise that small businesses went through a lot last year. They have given the impact of public health and safety concerns on the economy. While small businesses were told that the key to survival was to PIVOT, they still haven’t been able...
Welcome to the next article in our Lifecycle Marketing series! Now that you’ve learned how to Identify and Target the ideal customers for your business, it’s time to Attract these folks to your website. Surely you’re familiar with the term, SEO—search engine optimization. This refers to the process of making sure that your online content...
Do you have a marketing mindset? Elijah Bowie, owner of the 6figureday.club knows what it takes. By simultaneous strokes of luck, fate, and talent, Elijah became the social media and brand presence manager for the largest water company in the midwest at the tender age of 16. He says he didn’t even have a...
By Shayne Tilley, Head of Marketing at 99designs by Vistaprint. A brand is a multi-faceted thing - and every business has one, whether you like it or not. It includes everything from the look and feel of your business to how your customers feel about you. Done well, your branding can help you stand out from...
By Megan Wintersteen, Vice President of Marketing at Zenreach It’s no secret that the COVID-19 pandemic took a heavy toll on small businesses (SMBs) throughout 2020. Moving through 2021, however, we’ve seen increasing signs of optimism. Consumer foot traffic to restaurants and retailers has increased more than 52% since January. Vaccination rates are also climbing....
