Picture it! Halifax, Nova Scotia, May 2019. I just walked into St. Mary’s University preparing myself to be the only African American, only American, and only woman of color to speak at the Professional Development Summit. How did I get here? Was the audience really that excited to hear from me? I was so taken...
Insights from Yara Ohashi, Head of Digital Marketing, Americas and APAC at iStock who shares how to improve your video marketing strategy. Why a Video Marketing Strategy We’re just over one year into the pandemic — and even though we’re starting to see places open up again, small businesses face tremendous uncertainty in the months ahead....
Starting a business in most cases is exciting. While it comes with its own challenges, it is often just the tip of the iceberg. The major challenge comes in scaling it up. For this reason, most entrepreneurs fail within the first few years of operation. However, there’s a way to escape or avoid this,...
Dave Kerpen, serial entrepreneur, author and speaker, hosted Jim McCann of 1800-Flowers on Clubhouse, in the Likeable Business Club. Jim McCann went from being a social worker having a home for boys to building the world’s largest flower company. We learned his story and so much more wisdom and insight in the Likeable Business Clubhouse...
If you run a profitable business and you're looking to expand, how about going global? The thought might be daunting. How do you start and what if things don’t go according to plan? These are common concerns, however, it might be easier than you think. We talked to Tony Shan, the head of Alibaba’s...
Social media stories are a powerful tool to connect with prospects and customers on a deeper level. This is because good social media stories evoke emotions, inspire actions, add value, and connect with our memory. However, telling captivating social media stories is a challenging task because you have to grab your audience’s attention in just...
There is tough competition out there. Regardless of your business domain, you are going to face competitors that are tirelessly trying to outgrow you. If you want to grab the attention of your potential clients, you have to stand out from the crowd. And humanizing and personalizing your brand can help you do so. Don’t...
Customers have become increasingly comfortable buying things online, but many small businesses still have yet to cater their business to this option. In fact, 36% of small businesses still don’t have a website, let alone selling products/services online. Lack of experience, ability, and expertise to launch an offline business online often hold small business owners...
Do your emails bring in sales? Your audience receives hundreds of emails daily. And the chances are your emails can get lost in the stream of emails finding a way the inbox of your prospects/customers. If you want to stand out from the crowd, you need to be creative. At Smart Hustle Marketing Conference...
Podcasting has received tons of traction over the years. Why shouldn't it? Podcasting offers multiple benefits to businesses. Podcasts can build relationships with your audience, podcasts are highly engaging, podcasts are easy-to-create, and more. Have you ever thought that you can leverage podcasts to increase sales? Jeff Sieh is going to share how to...
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