While first introduced to the market over a decade ago, geofencing, a form of location-based marketing (LBM) is relatively new territory for small businesses. It works by creating “virtual barriers” that trigger promotional text messages, email alerts, or app notifications when a mobile device enters (or exits) a specified area. Joshua Markham, ReachLocal I've asked Joshua...
Thanksgiving is that special time of the year in America, where most people reflect on what they are thankful for, gather together as a family, sit around a table and eat food. I fear that most of us have lost the deep meaning of Thanksgiving. Remembering our country's early years and how the Puritan Pilgrims and...
Printing is important to just about every business. Whether you're printing internal documents for an office meeting, hand-outs for customers or something in between "file-print" is probably one of the most common actions done on business computers. If you're business or your workgroup doesn't have a great printer, your printing experience will suffer. See my...
Amit Mathradas is General Manager, Small Business Group for North America at PayPal. He's on a mission to educate retailers and help them increase sales and revenue in their businesses. In a recent discussion, he offers these key tips for succeeding Amit Mathradas, PayPal head of Small Business online and offline during the holiday season and...
Failure often has negative consequences. If you "fail" at something, you FEEL like a failure, you feel worthless and often times dejected. Of course, in the "startup world" failure is often a badge of honor and at times I think it's TOO much of an honor for startups. However, overall, failure is a good thing....
What can your business learn from the pre-Presidential election polls? Elections are mostly a "luck of the draw." Our country is divided roughly 45% Republicans and Democrats, Conservatives and Liberals. The other 10%, give or take are the undecided and that's what our Presidential races are largely about. From what I can gather, in this latest...
The right loan can help a small business afford a special piece of equipment, take on a great new hire, restock its inventory for a big order, or keep the lights on in between customer payments. But first deciding if you even need a loan, and then finding the right loan can be pretty...
While working in his father's business, Roland Reznik, observed the difficulty many wheel-chair using customers had in navigating around. Reznik's inventive mind started putting some designs together and he launched KD Smart Chair, a lightweight power wheelchair. This is what entrepreneurs do, they find solutions to problems. We're sharing this story, in partnership with KD Smart Chair. Approved...
If you’ve never heard the term “firebrand” before, then let me introduce you to Jeremy Goldman, founder and CEO of Firebrand Group, author, and all-around marketing and branding expert. Sometimes he wears bowties. Most days he matches one of 13 teddy bear iPhone cases to his attire. And he always knows how to give business...
Executive Leadership Consultant and Business Advisor Carol Sankar is a woman you want on your side. She is the founder of The Confidence Factor for Women in Leadership, a global executive firm helping women achieve c-level positions; and she lives this mission. She has also recently started the site I Deserve Equal Pay and devotes...
