If a picture is worth a thousand words, a video is worth a million. Video brings your company to life and allows you to humanize your business by putting a face with a name and showcasing a likable personality that people can relate to. After all, people buy from people they like. This is...
Entrepreneurs have a "mantel" around them. A halo. A mystic. For some, it is about late night drinking, coding, and pizza. For others, it is about having a multi-billion dollar valuation and some "big exit." While the headlines have grabbed our attention and made these few cases seem like the norm, for most people,...
One of the biggest killers of small business success is when an owner does NOT know their numbers. Financial literacy is essential if you want to grow a business. I recently interviewed Sabrina Parsons, CEO of Palo Alto Software. She shared with me the power of LivePlan, business plan software that helps keep your business on...
In my most recent Smart Hustle interview, I had the opportunity to chat with the award-winning author, International Speaker, Consultant, and Ethical Marketing Expert Shel Horowitz. For more than a decade, Shel, also known as “The Transformpreneur,” has been showing business owners how to be more profitable by simply being more green and ethical. A...
This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. Customer Relationship Management, or CRM, is an integral part of any small business looking to optimize their ability to manage prospects or leads through a sales funnel to becoming a customer. A strong well-managed CRM then allows...
From time to time I run into a "cash flow crunch." This is when you paid out $10,000 in expenses but invoices that are owed to you are being paid back in 30 or 90 days! What do do? This is a challenge that many business owners have. At Intuit' QuickBook's Connect, I interviewed Jordan...
Nasty Gal filed for bankruptcy recently as reported by the NY Times. Many businesses file for bankruptcy - this is not new. However what disturbs me is that entrepreneurship has this glamor associated with it. This halo around it that is blinding for so many who seek to follow that path. Revenue vs Profit...
Since I was a child, I've lived a digital life. Prodigy, AOL, Mosaic, dial-up modems, Casio Databank Watches, Sharp Wizards and more. I've been digital for a long time. However, I always carry a notepad and pen with me, to take notes, capture thoughts, doodle. I find that no matter how digital my life is...
Your business logo is an important part of your corporate identity. Typically, you can tell one that was self-made and one that was done by a professional designer. You can also tell one that was made by a "logo farm" and one that had deep thought put into it. Recently I tried out a DIY...
The right Customer Relationship Management or CRM software can be a small business owner’s best friend; it helps you keep up with every lead and customer without adding more employees to do the work manually. The wrong CRM software, on the other hand, will add to your burden — one more piece of technology that...
