By Megan Wintersteen, Vice President of Marketing at Zenreach It’s no secret that the COVID-19 pandemic took a heavy toll on small businesses (SMBs) throughout 2020. Moving through 2021, however, we’ve seen increasing signs of optimism. Consumer foot traffic to restaurants and retailers has increased more than 52% since January. Vaccination rates are also climbing....
By Saloua Ibaline, business strategist, author and digital marketing coach. When I first arrived in New York City in 2005, I was 21 years old. My eyes were full of sparks and my head was full of dreams. I was dedicated to success. Nothing could’ve stopped me from achieving my vision of the American dream....
By Jenn Fulmer, a content writer for TechnologyAdvice, IT Business Edge, and Baseline There are problems with Slack green light or any other tool like Microsoft Teams if use them to measure your employee's productivity. If employees constantly worry about keeping their green light on, they can’t focus on their actual work. Many managers are worried...
By Zev Asch, Marketing & Business Growth Consultant Business owners need not be their company’s marketing experts. You trust your CPA to guide you on finances and your lawyer to advise on legal matters – marketing should not be an exception. Your role as a business owner is to create a vision, set goals and...
By David Axler, VP, Books, Banking and Tax, Wave It is true that business owners are facing countless challenges due to the current pandemic. But, still, many people are ditching their 9 to 5 jobs to start their own businesses, In fact, 4.35 million people in the U.S. submitted a new business application in 2020 alone...
It seems like prices for everything are soaring, especially with an inflation rate that hit 5.4% in June. Two issues are to blame: supply chain issues and labor shortages. So when it comes to adjusting your pricing strategy, how do you know if and when it's time to raise prices? Also, how do you...
By Julia Deien, Microsoft Certified Professional and Jason Gotway, VSP5, VMTSP, VCP550 In 2020, 70% of United States employees worked remotely, teams and customers relied on virtual tools to communicate, and a dispersed workforce led to additional concerns about cybersecurity. The result has been not only an increased use of technology, but also a heightened awareness...
Contributed by Cass Polzin, co-founder of Zealous Advertising and content writer at Missinglettr, has been blogging for nearly a decade, turning her hobby into a career. As an e-commerce owner, you have a lot to juggle. It can be hard to manage everything from launching new products, marketing to your audience, driving traffic, and influencing...
Both big and small companies are struggling to onboard new employees. In fact, over 40% of small businesses have unfilled job openings. But why is hiring so hard right now? In episode one of Netsuite's Growth Hacks, a series covering how to scale your business, Ramon and several experts answer this question and more. Kedma...
Contributed by Octavia Conner, a financial consultant specializing in outsourced CFO and tax services. It's a common belief among small business owners that achieving $1 million in revenue indicates success. However, many owners struggle to make their businesses profitable even when they reach high revenue figures. A $1 million consulting company with ten employees might have...
