[content field="callout1" format="true" class="calloutwide"]Nora Ganim Barnes, Ph.D, Director, Center for Marketing Research at the University of Massachusetts – Dartmouth, and team recently conducted a longitudinal study of its annual in-depth study on the usage of social media by the fastest-growing corporations in the U.S. in the Inc. 500 list. Among the findings, they discovered that...
Wondering What's Next For Social Media? 25% of the world’s population uses social media, although individual purposes differ hugely. Consider the difference between the teen connecting and messaging with friend on Facebook and the ecommerce entrepreneur who is looking to drive traffic to his site and improve his SEO rankings. But today’s teen is tomorrow’s...
Breaking the Barrier: 4 Ways to Raise Capital for Your Business Like every entrepreneur you have a great idea or service that you know will make you wealthy, however you have come to realize that it takes more than you thought. More time, more research, and more capital. The time and research is manageable, however raising capital...
15 Key Strategies for Marketing to Different Generations The most effective way to market your growing business is to customize the marketing strategy to your target customer demographics. Until a few years ago, you would have been right in thinking that differentiated marketing is for the big players with big budgets. However, that is no...
Where, When and Why to Keep Your Marketing Message Short and Sweet Keeping your marketing messages short and sweet is more important now than ever before. We’ve seen social media pared down to 140 characters (Twitter), videos truncated to 6 seconds (Vine) and research that shows the average attention span has dropped from 12 seconds...
Learn How to Market from Your Smartphone What You Need to Know about Google’s Latest Marketing Tool - Primer Most small businesses see Google as an integral part of any marketing campaign. Since the company holds almost 68 percent of the search engine marketing share, the power of the social media platform is impossible to...
A fire burned Brad Sterl’s pizza-crust manufacturing plant to the ground, but couldn’t destroy this entrepreneur’s can-do spirit. It was March 2014, and Brad Sterl was enjoying a relaxing dinner with his wife after a long day at the Natural Products Expo West trade show in Anaheim, CA. Suddenly, Sterl found himself facing every entrepreneur’s...
Ask successful entrepreneurs what made them decide to start a new business and you’ll hear everything from “I saw an opportunity in the marketplace” to “I was tired of making money for someone else.” Ask an entrepreneur whose business has a socially conscious mission, and you’ll get a different type of answer. Entrepreneurs starting businesses...
I've long dreamed of starting my own business. How do I make the leap? This issue our expert mentor is Michael Alden, business guru and author of the best-selling book Ask More, Get More. Michael overcame a traumatic childhood (born into poverty, his father, step-father and brother all were drug addicts, and his mother was...
How do you parlay $375 in startup capital into a business that projects $8 million to $10 million in 2014 sales?
