Facebook Launches New Call to Action Feature for Business Pages

[content field="callout1" format="true" class="calloutwide"] Facebook launched their Call to Action (CTA) feature for business pages over three months ago, making now a perfect time to ask: have you tried out the new feature, how are you using it, and what kind of results are you seeing? If you didn’t know about it, or haven’t tried...

updating social media accounts

5 Ways to Spring Clean Your Social Media Accounts

5 Ways to Spring Clean Your Social Media Accounts Spring is right around the corner, and with warmer weather comes the urge to clear out the clutter and begin the season with a fresh start. Beyond the annual tradition of spring cleaning your home and business, it’s also important to spruce up your social media...

Creative Tips for Posting on Facebook and Twitter

Creative Tips for Posting on Facebook and Twitter Anyone who manages social media accounts for their business has had that moment where they just don’t know what they should be posting on Facebook and Twitter. You read all the guides and top tips, but if the creative juices aren’t flowing, it becomes a real task...

15 Key Strategies for Marketing to Different Generations

15 Key Strategies for Marketing to Different Generations The most effective way to market your growing business is to customize the marketing strategy to your target customer demographics. Until a few years ago, you would have been right in thinking that differentiated marketing is for the big players with big budgets. However, that is no...

Where, When and Why to Keep Your Marketing Message Short and Sweet

Where, When and Why to Keep Your Marketing Message Short and Sweet Keeping your marketing messages short and sweet is more important now than ever before. We’ve seen social media pared down to 140 characters (Twitter), videos truncated to 6 seconds (Vine) and research that shows the average attention span has dropped from 12 seconds...

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