Facebook Messenger apps are a powerful way to build connections with your customers. A messenger app can provide better customer support and help educate customers about your products or services to help them become a customer. Ramon Ray interviewed Beerud Sheth, founder of Elance, and now of Gupshup for his take and expertise. Gupshup...
With over 2 billion monthly active users, Facebook has become a staple of marketing in the modern era. Pretty much every small business owner has a Facebook page (even if they don’t have a website!) and over the years many have counted on it to be the most cost-effective way to reach potential customers....
Social media moves fast. How fast? It seems like only yesterday we were talking about the importance of video marketing, and already there are experts who say that the next frontier is not just video, but rather live video. If video marketing itself seems daunting to you, you might be inclined to dismiss the idea...
In 2014, Facebook moved its messaging feature out of the main app and into a standalone Messenger app. Like any change, there was a fair amount of outrage that followed, and Mark Zuckerberg admitted that “asking everyone in our community to install a new app is a big ask.” That said, two years later, the...
National Small Business Week is an event that has taken place since 1963 - a dedicated week that gives us a chance to reflect on the importance of small businesses to our local and national economies. Small Business Week is celebrated with special events, awards, educational programs, and a rally cry for citizens to...
Social news feeds are changing on many of the major social media sites, altering the way stories are displayed – and if they are even displayed at all. The Facebook and Twitter announcements came in February 2016 while the Instagram announcement was made in March 2016. Social news feed reordering has important implications for...
Businesses and publishers everywhere – if you wanted to participate in Facebook Instant Articles, which opens to all publishers on April 12th, but weren’t sure how to set it up, we have excellent news for you. WordPress has just launched a special Instant Articles plugin that will allow WordPress-based publishers to participate in the...
[content field="callout1" format="true" class="calloutwide"] Watch out for 33-year-old Olga Kay — she's the latest social-media celebrity, and her popularity is growing quickly. You may have seen her clever YouTube videos featuring impressive juggling performances and comedy routines. The Russian-American, Olga, is more than a performer, though — she’s also a self-made entrepreneur. In 2014, Olga launched her own business...
[content field="callout1" format="true" class="calloutwide"] If you aren’t on Facebook, then your business will fail. This seems to be the modern philosophy of consumer growth. With more than one billion active users, Facebook holds millions of people who will potentially see your brand. Just by quickly scrolling down your newsfeed you can spot new pictures, videos and...
[content field="callout1" format="true" class="calloutwide"] Facebook says it is home to over 30 million active small business pages. How can you get your page noticed? How can you turn ten fans into 500? Here are seven creative methods to help you become an effective Facebook marketer and generate a following that can convert your likes to...
