[content field="callout1" format="true" class="calloutwide"] Many business owners believe that success is dependent on the size of your marketing budget, but what if you were told that the best marketing costs you nothing at all? That's right - there are low cost marketing solutions for every growing biz to capitalize on! That’s the message Ray Hennessey...
[content field="callout1" format="true" class="calloutwide"] Millions of new products come to market each year, but the reality is that 95% of them will fail. What is the secret of that lucky 5%? According to Julie Goldman, the make or break element in the first year is branding. Julie recently elaborated on the topic of branding, along...
[content field="callout1" format="true" class="calloutwide"] Last month members of our team attended the 2014 HUSTLECON conference in San Francisco. This conference touts itself as being an event on non-technical startup tactics. "Kind of like TED but less hoity-toity", is how they describe themselves. One of the speakers at the conference was Dawoon Kang, founder of Coffee Meets Bagel. If you are...
[content field="callout1" format="true" class="calloutwide"] This week on Ignition, Sally Hogshead, NY Time Best Selling Author and expert in branding and personality, joins Ellis and Ramon to share her advice on how to become an industry leader by differentiating yourself in your business. This is box titleQuestion of the Week: I’m a woman and I run and teach...
[content field="callout1" format="true" class="calloutwide"] Matt Gottesman knows a thing or two about what it takes to hustle your way to success. As the Editor and Founder of Hustle & Deal Flow Magazine, Matt uses the magazine to tell the behind the scenes story of entrepreneurship. Through candid interviews of entrepreneurs around the world, Matt is able to...
[content field="callout1" format="true" class="calloutwide"] Local SEO isn’t a new thing, but updates to local search rankings factors from the Google Pigeon update make it simpler and worth your time. National SEO is becoming more competitive each year, more and more businesses are turning to local tactics to gain organized search traffic for their businesses. Locally there’s...
As small business entrepreneurs we know two things for certain: 1) If we stop learning we will stop growing and 2) Time is our enemy. For those looking for a way to utilize 'idol' time - time spent driving, trudging on the treadmill or cleaning the house (yes...that's when I listen!!) - podcasts provide the...
[content field="callout1" format="true" class="calloutwide"] Working in a windowless basement alongside David Byttow, Chrys Bader-Wechseler didn’t realize someday they’d form a $100 million startup together. But that was exactly what the co-founders of Secret did. Together, the two co-founded Secret, an app that allows its users to see anonymous items posted by people nearby. Like any entrepreneur,...
[content field="callout1" format="true" class="calloutwide"] Two of the biggest struggles most small business face are building a trusted brand and hiring the right people that will enforce that brand. The two go hand-in-hand and can constantly teeter on good or bad depending on the experience your customer has. You can spend tremendous amounts of time and dollars...
[content field="callout1" format="true" class="calloutwide"] “No Man Is an Island”, but sometimes as small business owners we feel like we are deserted on an island – entrenched in our non-stop world of tasks, planning and decisions. Being a small business owner could possibly be one of the most difficult challenges one could ever take on. So...
