McDonald's Franchise Owner Jim Lewis on Building Brand Trust, Creating a Culture and Building a Winning Team
I recently had the opportunity to sit down with Jim Lewis, Owner / Operator of multiple McDonald's franchise locations, about his approach on building brand trust, creating a company culture and developing a team that reinforces the bigger brand of McDonald's. From the importance of hiring based on cultural fit versus experience to embracing diversity and inspiring employees through career growth, we covered a number of topics that relate to every small business. You can watch the full video interview below.
While each McDonald's franchise has the backing of a marketing powerhouse, as you can see in the video, the individual owner / operators face all of the same small business challenges that other businesses face. As Jim points out - it's about being smart and capitalizing on the opportunities you have to build a team of managers and employees that embrace the culture, thus building the brand. It's about being the leader that your team needs - one that reinforces what you stand for and builds up the company culture. It's about inspiring those that work for you and giving them the opportunity to grow.
Yes - as small business owners we face challenges every single day. But with each day comes the power to change lives - not only ours, but those of the people who work for us and do business with us. Embrace that. It's a gift.