Businesses of all sizes have had to shift their marketing efforts because of COVID-19. Small businesses in particular have had an especially hard time due to limited resources. We were lucky enough to sit down with a small business marketing expert, and hear her advice first-hand. So if you've been wondering what marketing tips...
Ramon had a virtual sit-down with Gabrielle Raymond McGee, Chief Operating Officer of the Tory Burch Foundation. The theme was marketing and communication during COVID-19. Gabrielle and Ramon chatted about tips on small business branding, social media, and more on their #AskMeAnything series. The questions asked by listeners ranged from social media to eCommerce....
Coronavirus has led to many changes in our lives. The quarantine that has forced people to stay inside has also led to an enormous jump in e-commerce sales -- a trend that will likely continue. Many companies are rushing to capitalize on the influx of online shoppers, including some popular social media platforms. Recently, Facebook,...
Cash crunches are a fact of business life. Clients drag their feet in paying you. Vendors want their money. And now COVID-19 means that even businesses who may have weathered those ups and downs relatively unscathed in the past are having trouble mitigating cash flow woes. While there are no simple answers for every business,...
According to the Small Business Administration, there are over 30 million small businesses in America. It’s now easier than ever for entrepreneurs to open a business, but that also means there’s some stiff competition. Crafting your brand identity is so important. So, how can you use a personal brand to stand out from the sea...
Traditional jobs that require people to work in the same spot each day and maintain specific hours are becoming less and less. A solid WiFi connection + a reliable laptop allows for many jobs to be done anywhere and at anytime. This possibility of remote work has led to the existence of many companies,...
Getting your business off the ground requires quite a few steps, but Smarter Loans is a resource for Canadians seeking any kind of loan or financing when starting up their new business.
Customer experience and customer service can make or break a small business. But what exactly are customer experience and customer service and how can you use them both to improve your business? Molly Moore from Ruby and Shep Hyken, customer service and experience expert walk us through it. Molly Moore on Customer Service vs Customer...
As a small business owner, local consumers are the lifeblood, and getting your business on Nextdoor is a tech-savvy way to reach the neighbors – especially with the company announcing Local Deals for businesses. What makes the launching of the Local Deals exciting is the fact that the power of recommendation from one’s community...
Have you ever thought about using media attention as part of your marketing strategy? Having an independent media source highlight your business can be invaluable. Print, radio, and TV media attention has many benefits, here are 5 you simply can’t afford to pass up: 5. Enhance Credibility We say nice things about our own businesses all...
