Having a local business usually means you need foot traffic, ie, people walking into your business and being able to find you. Local businesses, or brick and mortar businesses, are unique in how they get and retain business. Many local businesses start because someone had a passion and they wanted to offer their service...
I was recently listening to the Social Media Examiner podcast where Mike Stelzner, founder of SME was talking about the launch of his annual report on the state of social media marketing. The nutshell, from what I can remember, is as follows: Facebook use and overall advertising is declining. Sure, it's still being used...
Ramon Ray caught up with Paras Maniar, President of USA TODAY Network Marketing Solutions Team. USA TODAY Network is a group of over one hundred separate, individual, historical legacy news organizations and sites across the country that serve local communities--everywhere from Abilene, Texas, to Nashville, Tennessee. Their network touches nearly 125 million audience members...
If you’re one of the business owners who aren’t sure they need to build a website or bother to update their current website to ensure it looks professional, you’re in for an awakening. Word of mouth and dollars spent on social media advertising simply won’t cut it in 2019. Whether you’re new to the world...
The world of marketing is changing. Gone are the days of throwing huge budgets at traditional channels such as television and magazine ads, billboards at busy intersections or posters on public transit vehicles. It’s never been easier to market your brand, sell your product, or disrupt your industry on a small shoestring budget. From viral...
His doubt and fear was holding him back from starting the business he always dreamed of starting said Gary Mahbair of Brooklyn based Knockout Performance. For years Gary had been a coach to athletes, helping them perfect their kickboxing and martial arts, however what Gary really wanted to do was open up his own gym...
We are proud to announce the return of the 13th Annual Smart Hustle Small Business Conference. This year, we will be hosting amazing speakers including the owners of Mr. Cory’s Cookies, Mr. Cory and Cookie Mom! Mr. Cory's Cookies is a NJ based company founded by 6 year old Cory Nieves, aka Mr. Cory. He...
As National Small Business Week is this week, it might be time for Americans to rethink how we define “small businesses” altogether. Small- and medium-sized businesses have become synonymous with Main Street mom-and-pops, and we’ve celebrated them as a source of optimism, woven into the fabric of our country. Every U.S. President since Reagan has...
Nathan Jones is an entrepreneur's entrepreneur. He's working on multiple "hustles", full of energy and always in motion. He created The Freeloader Child Carrier, and you'll learn from him, in this interview, his experience on Shark Tank, tips on running a successful crowdfunding campaign, the pros and cons of being distracted and more! Listen to...
Seventy-two percent of companies say improving customer experience is a top priority, yet less than two-thirds are implementing tools to reach these goals, according to Forrester. Retailers should consider how they can leverage technology to gain insight and better meet their customers’ needs through in-store data collection; starting with shopper signals. Just as websites...
