growth hacks

9 Growth Hacks from Your Favorite Startups (and How to Use Them)

Startup = Growth. That’s how Paul Graham, founder of YCombinator, defined a startup. As per this definition, growth is the most important metric for a startup. It doesn’t matter whether this growth is in users, traffic or revenue; as long as the chart keeps pointing upwards, the startup is succeeding. But how do startups actually...

New Snapchat Advertising - Target Millenials with Video Ads

New Snapchat Advertising: Target Millenials with Video Ads

Snapchat arrived on the social media scene in 2011 as a platform where users could share “snaps” of photos or short videos, which can be edited and shared individually or grouped into “stories” that are shared publically or just with friends. Five years after its arrival, Snapchat now has 100 million active daily users...

How to Choose the Right Digital Tools for Your Small Business

How to Choose the Right Digital Tools for Your Small Business

This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. The digital revolution has changed our expectations regarding connection & communication. Pew research shows that 84 percent of adult Americans use the Internet, and that number is higher for younger generations, reaching up to 96 percent when...

Getting More Exposure For Your Personal Brand

Small Business Owners Can Drive Growth with a Personal Branding Strategy

Personal branding is all about how YOU can be the Celebrity CEO to your customers and future customers in your market. A strong personal brand is all about nurturing a community of fans and educating them to a sale - to buy from you. It's about FIRST, asking for a sale before you ask for a...

segmenting and priortizing contacts

Increase Profits by Segmenting and Prioritizing Contacts

This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. Many small businesses today, whether online, brick and mortar, selling products or selling services, rely on email marketing to increase sales. Using different methods, such as lead magnets, promotion and giveaway signups and customer loyalty programs, businesses...

Branding Your Biz – The Importance of Color & Design; An Interview with 99 Designs CMO Pam Weber

The Importance of Color and Design When Branding Your Business

99designs CMO Pam Webber Discusses the Importance of Color and Design When Branding Your Business As a small business, your marketing will only be as successful as your branding elements. These visual representations of your business (found on your logo, website, social media, business cards, and so on) communicate vital information about your business and also...

10 Exciting Ways to Attract New Customers

10 Exciting Ways to Attract New Customers

Entrepreneurship is a game of constantly attracting new customers to continually make sales. While digital marketing plays a large part in winning that game, it shouldn’t be the only tool in your toolbox. Here, are some awesome strategies to make customers ready to give you their money. Digital Marketing We can’t overlook this category because it...

Top 9 Small Business Discussion Groups

Top 9 Small Business Discussion Groups for Entrepreneurs

Soliciting advice from experts and peers is important for all small business owners who want to build and grow their businesses. While there are plenty of networking events to attend both nationally and locally, the internet has allowed for mentoring relationships to be formed easily online as well. Small business discussion groups can be...

Reinventing the Family Business to Find Success in a New Era

Reinventing the Family Business to Find Success in a New Era

Everyone has their own reasons for starting a business. Some are passionate about an idea and want to bring it to life. Some are motivated by the profit potential. Others are lured by the lifestyle it allows you to have – being your own boss and being able to control your own time. None...