PR teams and reporters need each other, but up until now it’s been far from a perfect relationship. PR teams send out countless emails every day to only get a few ‘hits,’ and on the other side of the table, reporters receive an endless flow of PR emails while only a few will match...
National Small Business Week is an event that has taken place since 1963 - a dedicated week that gives us a chance to reflect on the importance of small businesses to our local and national economies. Small Business Week is celebrated with special events, awards, educational programs, and a rally cry for citizens to...
If you’re in business, you already understand the importance of networking. People like to do business with people they know, and the only way to get to know them is to network. But oftentimes, a networking event ends up being a dull affair where people simply try to make small talk with strangers or...
As a marketer, the trajectory of your career is typically shaped by the direction of the marketplace. As technology develops and demands change, so must your strategies and approaches. And while this is true in any aspect of marketing, it’s particularly relevant when it comes to content marketing. The Value of Content Marketing Study after study...
Starting a business can be the most exciting career move in your life. You’re passionate about your ideas, and you can’t wait to share them with the world. The urge to move forward fast can be your biggest mistake, though. Every successful business owner will tell you: there is a lot you need to research...
Brand Authenticity is critical to the success of small business owners. Being authentic with your brand means that you ensure your public brand (in particular social media content and more) conveys the same brand that customers receive from you when they meet you in person and/or engage with your brand elsewhere. At SXSW 2016 we...
There is a symbol that has evolved from a pound side into a powerful tool that connects audiences on social media platforms: the hashtag. Hashtags help grow a social network, allow people to converse with a diverse audience, and increase online visibility. They also allow small businesses to play on the same level as...
ROI, or return on investment, is a well-known abbreviation in the small business world. ROI is the dollars and cents factor that drives most companies’ actions and decisions. A related abbreviation, one which may be new to you, is ROR. ROR stands for return on relationships, and it was the topic up for discussion...
So, you have decided to join the ever-growing list of startups? Welcome to the club. But what’s next How will you guarantee the success of your startup brand? How will you make sure it grows by leaps and bounds in the years to come and doesn’t fade from public memory? Here are some sure-fire tips to help...
On Wednesday, March 23rd, Microsoft launched Tay, an artificial intelligence chat bot for social media sites like Facebook and Twitter. However, as the Wall Street Journal reports, the launch turned disastrous just a few hours later as Tay started to make anti-Semitic comments. Microsoft says this was the result of a “deliberate campaign” by...
