While marketing allows brands to attract new buyers, good customer service can help them retain customers and nurture loyalty. Plenty of brands pay more attention to the glamorous side of business; marketing. Here, they spread the word about their brand, create a catchy visual sprinkled with an impressive tagline, and juggle several online channels to generate...
As we grasp onto the final days of summer, it’s hard to think about things like jingle bells and snowflakes. However, if you are a small business owner who wants to end 2016 with a BANG, then it is essential that you start planning your holiday campaign now. The National Retail Federation reports that...
When you think you've got an amazing sale opportunity only to lose it somewhere in your pipeline, think of it as a chance to address problems. Losing a killer sale is a fortuitous time to inspect each step of your sales process to figure out what went wrong. Need some guidance on where to...
Instagram has become one of the most popular, engaging, and well-designed applications available. Minimalistic, visually appealing, and full of highly-engaged users, Instagram can make a large impact on a business. With limited capabilities on the social platform, it’s up to marketers to get creative and find ways to grab the attention of their target...
With limited budgets, owners of small businesses tend to subscribe to the marketing motto of “the best things in life are free,” searching for tactics that allow them to attract customers with little or no money. Free marketing is good, and the point of this article is not to argue against it. However, we...
Larry Kim, the visionary leader and founder of WordStream, fully admits being a business owner isn't always what you expect. WordStream is one of the largest software companies in the world to focus on search engine marketing. The organization manages over a billion dollars a year in advertising, with approximately 10,000 clients worldwide. In a...
If you are one of those small business owners who find yourself wondering how some entrepreneurs get loads of engagement and business online, you aren’t alone. It seems that you have mastered the secrets of powerful Facebook advertising for small business. You don’t know what else you could do on Twitter to help your small...
How can you make sure that what your customer sees in-store makes them more likely to buy, rather than less? All five senses can have an effect on the manner in which we shop. Classical music, for example, leads shoppers to make more expensive purchases. The most important sense, however, is sight. Your customers utilize sight more...
Video marketing is a topic right now that many businesses and individuals seemed to be focused on. Unfortunately far too many are suggesting that doing a video for video's sake, or trying to leverage “viral videos” as a magic bullet, can grow their business. When I have conversations with people about video marketing, I’m brutally honest:...
At some point in their business career, everyone in sales will experience the “sales slump.” It’s a sad truth but a truth nonetheless. In these dark times, one must understand why and how the slump happened in the first place. Is it the result of a dried up pipeline? Did a major client defect...
