Seasons change and with them so do the cash flows of many small businesses. The “small business” designation is not one-size-fits-all. If you’re the local mom & pop hardware store, your spring and summer peak season is very different than the boutique retailer down the block who thrives during the holiday. Ensuring your business has the...
We all have our periodic struggles with finance — from how to save money to how to set up a budget that really works. In this article, the team at Empire Tax uncovers three money secrets of successful people that are habit and lifestyle focused, rather than opportunity or education based. There are many...
This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. Could your business use an efficiency makeover? With the full year ahead of us, 2017 is the perfect time to evaluate business operations and find technological solutions that can help you become more organized, productive, and profitable....
We are living in the Golden Age of Small Business, according to the QuickBooks Future of Small Business report, released in October 2016 by Intuit. The study, conducted in partnership with Emergent Research, examined five trends that will help small businesses compete against larger companies in the next decade. They have also forecasted accelerated growth...
When we started planning this edition of Smart Hustle Magazine, we knew that we wanted to concentrate on the power of networking, an area that many Smart Hustlers should be focused on. It was only natural that, when choosing an entrepreneur who epitomized everything that is “relentless networking,” we chose BJ Dowlen, Founder and...
While first introduced to the market over a decade ago, geofencing, a form of location-based marketing (LBM) is relatively new territory for small businesses. It works by creating “virtual barriers” that trigger promotional text messages, email alerts, or app notifications when a mobile device enters (or exits) a specified area. Joshua Markham, ReachLocal I've asked Joshua...
It pays to use Google Adwords to drive traffic to your small business—literally. It’s estimated that on average most business make two dollars for every dollar that they spend on Google Adwords advertising. As a small business entrepreneur, Google Adwords can give your brand the visibility it needs to grow, but only if you use...
When it comes to business success, the old order is rapidly fading. Historically, big businesses succeeded by selling goods and services on a massive scale. Small businesses struggled because they couldn’t match the resources or brands of the big guys. Today, small businesses have access to the tools that were once the sole domain of mega...
Cash flow is a vital part of every successful small business, and a recent Intuit poll of small business owners found that almost 87% feel that managing cash flow is critical to long-term business success and survival. Over the years, innovative online lending methods have become available to small businesses to help gain access...
Many times small businesses lack the large teams and capital that big brands possess, which means strategic and creative marketing is essential. To successfully compete requires new approaches to meet ever-changing consumer behaviors, and staying up to date on the latest and most useful tactics and trends. Here are 10 small business marketing trends to...
