RECENT ARTICLES
Don’t Sacrifice Profit for Value: Innovate and Automate your Business
Don’t Sacrifice Profit for Value: Innovate and Automate your Business Do you want to grow your business this year? Of course, you do. But before you launch your next marketing blitz, ensure that your business can manage an increased portfolio. Adding on new clients is not always easy. In fact, in some cases it can...
5 Worry-Free Steps For a Better Local Marketing Campaign
[content field="callout1" format="true" class="calloutwide"]Finding new customers is a huge task for any small business, but it’s especially difficult if you run a local business that requires local marketing to customers from a limited geographic area. There are many specific marketing techniques you can try (and we do encourage you to explore your options!) But having...
Social Commerce: It’s Not Simply Social, It’s Serious Business
[content field="callout1" format="true" class="calloutwide"]The Internet has become an integral part of many people’s lives. These days, it doesn’t just provide information, it’s become one of the primary means for people to connect and engage in conversation. Transactions online are not new, either. eCommerce has been around as long as the internet. But there is...
Allow Instagram to Tell Your Business Story in a Valuable Way
For most businesses, when it comes to marketing, Instagram is a valuable addition to their social media platform. Like Twitter, Facebook and LinkedIn, it's a go-to social media site. For instance, the health and fitness industry is breaking the norm and proving that Instagram can be a powerful tool to tell your business story. A...
Simple Steps You Need to Follow to Create Your Budget in Just One Hour
[content field="callout1" format="true" class="calloutwide"]As we enter 2016, there are a few things that every small business owner should be thinking about financially: preparing and sending 2015 W-2s and 1099s, reviewing 2015 financials to begin estimating taxes to pay on net income, and getting employees’ 2016 payroll tax form in order are just a few....
The Relationship Between Physical Fitness and Financial Success
[content field="callout1" format="true" class="calloutwide"]Each January, gyms fill up with New Year’s Resolutioners, eager to work off the pounds. As the year goes on, some of those gym members will fall away, their high aspirations of weight loss long forgotten. Yet research shows that excess weight may have an impact on more than your waistline....
Where Your Small Business Should Focus in the New Year
[content field="callout1" format="true" class="calloutwide"]With a new year just around the corner, now is the time that businesses of all sizes reflect on the past year to review their successes and failures and develop or finalize a plan for the coming year. As a part of this plan, each business should consider shifts in their industries,...
What is the Best File Storage Solution for Your Small Business
[content field="callout1" format="true" class="calloutwide"]Over the past few weeks I’ve taken a look at Dropbox, Google Drive and Microsoft OneDrive. All three of these online file storage products let you store and synchronize your files across multiple devices and let you access them from anywhere you can get an Internet connection. As I’m writing this, I'd be remiss to not...
7 Pieces of Everyday Technology That Need to Change This Year
[content field="callout1" format="true" class="calloutwide"]What’s one everyday technology you use all the time that you wish a startup would totally rethink in 2015? Members of the Young Entrepreneur Council (YEC) share their thoughts. The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a...
How to Plan For The New Year Without Becoming Overwhelmed
[content field="callout1" format="true" class="calloutwide"]Community Q: I've been trying to put a plan together for 2015 but I'm finding it so overwhelming! Where do I start? Lisa Rehurek: My recommendation for business owners is to always start with the money. It’s a simple place to start, and it’s also the most logical. That makes some people...
FINTECH: The New Term Every Entrepreneur Needs to Know
[content field="callout1" format="true" class="calloutwide"]A new term has emerged in recent months, leaving many entrepreneurs to wonder what it means. “ Fintech ” is a category of startup tech that includes such disruptive technology as mobile payments, fundraising, and peer-to-peer lending. A combination of the words “financial” and “technology,” the sector merely refers to technology...
7 Small Business Online Marketing Must-Do’s
7 Small Business Online Marketing Must-Do's Online marketing offers small businesses the opportunity to promote their products or services at significantly lower costs and on a much larger scale than traditional advertising methods. However the entire gamut of online marketing tools - email, social media, blogs, websites, online customer forums, search campaigns, online ads and affiliate marketing to...