RECENT ARTICLES
10 Steps to Designing a Web Store That Sells
10 Steps to Designing a Web Store That Sells The feeding frenzy over the ABC show "Shark Tank" among us “hustlers” is undeniable. Every week my DVR’s red recording light is on for ABC’s top-rated business based reality show. Some people think the show is about business, and it is. However more importantly the show...
6 Assumptions That Are Hurting Your Customer Acquisition
[content field="callout1" format="true" class="calloutwide"] In order to survive in business, you need customers. How you get your customers – and how long you keep them – can directly determine your profitability. While it seems to be pretty straight forward, customer acquisition isn’t that simple. Especially not with all of the assumptions, myths and wrong pathways...
Hustle In the Hood: Small Businesses in High Crime Areas Face More Challenges
Hustle In the Hood: Small Businesses in High Crime Areas Face More Challenges Last night someone rammed their SUV into the fence and security booth of my church in Newark, NJ. Thankfully no one was hurt. This is just one of a string of challenges that have occurred to our church (and members) over the...
4 Reasons Office Design Is Important for Productivity
4 Reasons Office Design Is Important for Productivity As a small business entrepreneur we have a number of things to always be thinking of, such as marketing, hiring and finances. One slightly overlooked area, which is also very important to consider, is how our offices (home or otherwise) are designed. Afterall, it's where we spend a good...
Why Your Password Is The Next To Get Nabbed
Why Your Password Is The Next To Get Nabbed The cloud has provided tremendous benefits for small businesses. With services like Office 365, Google Apps, Quickbooks, Dropbox and join.me, a small business can have access to the world’s best technology faster than ever before. With that, we are putting some of our most valuable intellectual...
8 Tech Tools to Help You Manage Daily Tasks
8 Tech Tools to Help You Manage Daily Tasks As a small business owner, there is no end to the list of 'things' that you need to do on any given day. Add in the fact that there is this thing called 'life' that we also need to deal with, and the list gets even...
Study Shows Small Business Entrepreneurs Don’t Aspire To Be Like Uber
Study Shows Small Business Entrepreneurs Don't Aspire To Be Like Uber There's lots of focus on the typical entrepreneur being one who just wants to have a 10x valuation and work with Venture Capitalists all day. While this is GOOD, a study by Xero finds that entrepreneurs often want much more. While Uber and Airbnb have been...
3 Scientifically Sounds Ways to Lower Your Office Electric Bill
3 Scientifically Sounds Ways to Shave Your Office Electric Bill The United States Department of Energy says that the average person in the United States spent $3052 on electricity in 2012. Chances are you’re paying something in the ballpark of this sum every single year. Operating a small business or home office efficiently requires proven...
The Keys to Creating a Successful Small Business Startup
The Keys to Creating a Successful Small Business Startup You've got a great business idea, but you just aren't sure if you are ready to start your own business. Hey, we get it. It's a HUGE step riddled with risk that even the bravest fear at times. But for those with true entrepreneurial spirit and...
9 Gmail Plugins That Give You More Power
9 Gmail Plugins That Give You More Power If you are one of the millions of people using Gmail as your email client and are looking for ways to better organize your mail and clear out all the distractions, then you are in luck! There is an endless stream of plugins and browser extensions that integrate...
Creating the Perfect Home Office for Entrepreneurs
Creating the Perfect Home Office for Entrepreneurs On paper, working from your home office seems like a dream come true: You get avoid a round-trip of commutes, can work in your pajamas, you don't have to wake up quite as early, and you can even get a tax write-off on your rent. However, working from...
9 Tips for Using Evernote to Be More Productive
9 Tips for Using Evernote to Be More Productive As someone whose entire business model is wrapped around the concept of 'virtual', it's extremely important that I employ technology to my advantage so that my business processes and communications are efficient. In my arsenal of tech tools, there is one that I simply could not...