Yesterday, Facebook, Instagram and What's App were down. The world was going crazy. My wife was antsy, I even got a phone call asking me if the world was "ok". For sure many businesses in developed countries leverage some aspect of social media for their marketing and customer engagement. However, there's many things you can do when...
One of the biggest challenges small business owners face is getting new customers and keeping the ones they have. Ramon Ray, entrepreneur, best selling author and global speaker, shares his best practices and success in asking for smiles before sales in his latest book, Celebrity CEO In the book Ramon outlines the importance of business owners...
https://youtu.be/w3nvQML_u6Q After I graduated, I launched my business full-time and even though I don’t regret my decision, I also don’t think that entrepreneurship is the only way to go. I’m not advocating for you to drop out of school or just quit your job to start your business. Speaking with Troy showed the balance of...
It’s time for small businesses to join the big data revolution! Giant corporations have been leveraging big data for years, but analytics aren’t just for the big guys anymore. You’re probably thinking that data analysis just isn’t in your budget. It’s true that when people hear “big data” they often think of big dollar...
Ramon Ray caught up with Paras Maniar, President of USA TODAY Network Marketing Solutions Team. USA TODAY Network is a group of over one hundred separate, individual, historical legacy news organizations and sites across the country that serve local communities--everywhere from Abilene, Texas, to Nashville, Tennessee. Their network touches nearly 125 million audience members...
Every business needs to start using video in their marketing. Video humanizes and personalizes your brand. This is all part of building your personal brand, or as I write in my book "Celebrity CEO" (coming out April 2019), it's an important part of the process of getting attention and educating your community. It does not take...
In a recent blog post, Seth Godin writes about podcasting. He says the reasons you might want to start a podcast are: You’ll meet some amazing people. Most podcasts are based on interviews, and having a podcast is a fabulous excuse to interview fascinating people. It will help clarify your thinking. You might hesitate...
Marketing for small businesses is becoming increasingly difficult. Customers are growing tired of traditional paid and owned advertising. We’re living in the age of the customer experience, and the same principles apply when it comes to marketing. Consumers want a brand they can trust and build a relationship with. They want to connect with...
https://youtu.be/pJ3dnJtKOrw Forbes 30 under 30, mastered Silicon Valley, launched her app PartPic, was invited by President Obama to the White House, sold her tech company to AMAZON...and that's just the beginning of how Jewel Burks Solomon is changing the game and changing the face of tech for black women. As a woman and a black woman in tech, Jewel’s...
Stop worrying about the competition. Last week I bought a pair of "knock off" ear buds for someone. They wanted a cheap ($30) pair, and in fairness that was their budget. When we opened the box we realized how much different they were than the $200+ original Apple ear buds (which I own). The construction was cheap, the...
