Tik tok and Reels business marketing

Instagram Reels vs TikTok: Marketing Overview [2021]

A moose cooling off with someone’s sprinklers. An ice bucket challenge. The latest trending dance moves. Or my personal favorite: cats versus an invisible wall. Watching videos online has become an everyday norm. A quick glance at our device turns into a two-hour expedition down an infamous rabbit hole.  From gen z to millennials to...

Workplace Diversity Discussion

3 Ways to Embrace Workplace Diversity

Recent tension has flared up across the country about equality and biases. Diversity, especially workplace diversity, is once again one of the top-of-mind topics for businesses. Jim Fitzpatrick and I got to talk about diversity in a recent episode of the Atlanta Small Business Show. We talked about three ways that business leaders can navigate this...

Community Building

You Don’t Need Celebrities (or Millions of Viewers) For A Successful Online Event

How to get millions (billions, zillions) of people to your next event? Hire Shaq and Gronk, said a recent headline in Entrepreneur.com. The article was referring to an online event that attracted millions of viewers, raised money for a good cause and had sponsors. They articles was focused on the "hype" that many large brands want...

The Power of Creativity To Help Your Business Grow and 5 More Tips

The world is passing through a very tough time in the aftermath of COVID-19 pandemic. As we know, nobody remains unaffected from the attack of the deadly virus. And the world has been burning the midnight oil to find a solution for yet another growing major concern, an uncertain future. The power of creativity...

media

Get Publicity With Little or No Money – Smart Hustle Interview

Getting your business “out there” or known is a bit different than traditional marketing. Good PR requires a different technique, and Christina Nicholson gave us a quick education on how it works, some tips to keep in mind, and things you should steer clear of. And with many businesses shifting their marketing and messaging...

Facebook Shops, Instagram Shops, and New Pinterest Features Help Merchants

  Coronavirus has led to many changes in our lives. The quarantine that has forced people to stay inside has also led to an enormous jump in e-commerce sales -- a trend that will likely continue.  Many companies are rushing to capitalize on the influx of online shoppers, including some popular social media platforms. Recently, Facebook,...