Smart Hustle Marketing Conference 2021: Jim & PJ to Share Secret of Running a Successful Business

Building a brand is not easy. Especially when you have just started and not many people know you, brand building process demands tons of effort and smart strategies. However, Jim and PJ Jonas did it well. They started a family business that became a well-known brand in the community. Are you curious about how Jim...

Camellas Kitchen Mother Daughter Duo

A Mom & Daughter’s Side Hustle With Flavor

When passion and skill come together, great things are born. And in this case, amazing tastes are created too. Keep reading to learn about Camella’s Kitchen, and how a mother-daughter-duo brought their cultural roots to the public through their love of food & their side hustle. Camella’s Kitchen was founded by Karen and Nyana, a...

Making Your Family Business Last – Mitzi Perdue Shares Her Insights with Ramon

About 70 percent of family businesses never make it past the first generation. Mitzi Perdue is uniquely familiar with the challenges of passing on a family business. Perdue was born into the family that created Sheraton Hotels and then married into the family behind Perdue Chicken. Because of this expertise, Perdue recently wrote a book specifically...

Michelle Poniewozik

Family Business: How A Daughter’s Partnership Helped Her Dad’s Plumbing Business

Everyone has an opinion about working with their relatives, and many people like to heartily declare "I could NEVER work with my family!" but Michelle Poniewozik begs to differ. Customer Experience Coordinator, marketing, admin, sales—you name it; Michelle wears many hats at her family owned and operated HVAC business, Iceberg's One Hour Heating &...

3 Important Family Discussions to Have Before Starting a Business

3 Important Family Discussions to Have Before Starting a Business

At Smart Hustle, we like to focus on the entrepreneur or small business owner, but when it comes down to it, starting a business impacts the entire family. The decision to leave a traditional 9-5 with a steady income and venture out on your own has consequences for family and spousal relationships. Growing the...

New Research on Asian Entrepreneurs Challenges Western Ideas of Entrepreneurialism

New Research on Asian Entrepreneurs Challenges Western Ideas of Entrepreneurialism Entrepreneurs are a diverse group, but sometimes it can be easy to fall into the trap of thinking that the world – and entrepreneurialism – works in set ways. Our worldviews are often the result of culture and what we experience as ‘normal,’ so it’s...

Succession Planning: Why Your Family Business Should Consider a Living Trust

Succession Planning: Why Your Family Business Should Consider a Living Trust When you operate a family business, in addition to the typical issues you must deal with in any company, there’s often an emotional component to any decision. This is especially prevalent when dealing with succession planning. When several siblings inherit the business from a...