Content is still king and every small business should be capitalizing on using content as a solid, low cost marketing tool for their business. But creating content and then marketing it through your social channels takes time. And with all the 'noise' on the internet, how do you know you are even going to...
[content field="callout1" format="true" class="calloutwide"] Millions of new products come to market each year, but the reality is that 95% of them will fail. What is the secret of that lucky 5%? According to Julie Goldman, the make or break element in the first year is branding. Julie recently elaborated on the topic of branding, along...
[content field="callout1" format="true" class="calloutwide"] This week on Ignition, Sally Hogshead, NY Time Best Selling Author and expert in branding and personality, joins Ellis and Ramon to share her advice on how to become an industry leader by differentiating yourself in your business. This is box titleQuestion of the Week: I’m a woman and I run and teach...
[content field="callout1" format="true" class="calloutwide"] For small businesses and entrepreneurs it takes time to develop your business to a point where you have enough of a cushion to have a marketing budget. Until your business reaches that point, marketing is often put on the back burner to be dealt with later. So what do you do when...
[content field="callout1" format="true" class="calloutwide"] Networking can be a double edged sword for entrepreneurs and small business owners. On the one hand, it can be a great way to make connections and open new doors for your business. However, on the other hand it can be extremely frustrating and intimidating, especially for individuals who are more introverted...
[content field="callout1" format="true" class="calloutwide"] When someone makes the decision to become an entrepreneur, not everyone fully understands why or what that means. Family especially, are often concerned about the amount of time that being an entrepreneur requires, the lack of stability and sometimes the lack of money. In this episode of Ignition, Ramon and Ellis talk about...
[content field="callout1" format="true" class="calloutwide"] As many entrepreneurs know, social media plays such an important role when it comes to marketing for your business. With so many different platforms to choose from and a limitless amount of audiences to target, the number of possibilities on social media are endless. So how do entrepreneurs know where to start? ...
Ever wonder what technologies Daymond John, from ABC’s “Shark Tank” uses to grow his Shark Tank companies? While there are many technologies out there to grow small businesses, one of our premiere software partners, the one that outshine the rest, is Infusionsoft. Infusionsoft allows us to get organized, grow sales and, ultimately, save time....
[content field="callout1" format="true" class="calloutwide"] Every move you make, every word you state, someone’s watching you. A subtle gesture, a grouchy attitude, or a curt response could alienate a potential or blossoming relationship. Sometimes we have the opportunity to correct our unpleasant gestures, while other times, someone will walk away with the wrong impression of us… forever....
