You've covered all the branding basics. You know who you are and what you stand for. You have a tagline and logo your customers are familiar with. You're pretty consistent and your customers seem happy. What more can you do? A lot. Brand Your Content You probably already have a blog, maybe you're even guest posting...
[content field="callout1" format="true" class="calloutwide"]Multilingual websites were once something that only large corporations could invest in. As web technology becomes more accessible, and affordable, to smaller businesses and ecommerce stores the opportunities are now wide open for them to take advantage. With websites being the first port of call for many, all over the world...
[content field="callout1" format="true" class="calloutwide"]A few months back I had the privilege of moderating the Wix Small Business Breakfast on Boosting Your Brand by Adding Personality. The guest speaker was Rebecca Shine, formerly with Red Bull and now owner of NY Shine, a New York City based marketing agency dedicated to helping small business owners...
[content field="callout1" format="true" class="calloutwide"] You don’t have to be a marketing guru to build the right foundation for your business. It simply takes proper planning, execution and follow through. I’ve been blessed to work with enterprises - both large and small in the not-for-profit and corporate arenas. No matter if I’m helping a soloprenuer or...
[content field="callout1" format="true" class="calloutwide"] How Americans (and the rest of world, which is quickly catching up) interact with technology is a remarkable transformation, circa 2014. According to a ComScore release, mobile app usage has exploded, leading online publishers are posting revenues that should shame traditional print industry, and traditional TV ratings saw pronounced declines with...
[content field="callout1" format="true" class="calloutwide"] Two of the biggest struggles most small business face are building a trusted brand and hiring the right people that will enforce that brand. The two go hand-in-hand and can constantly teeter on good or bad depending on the experience your customer has. You can spend tremendous amounts of time and dollars...
