If you run a small business, chances are you spend a lot of time thinking about marketing and branding. You want customers to understand what your business is about and form a personal connection that will drive their brand loyalty. You've created a great logo, set up your website and social media presence, and...
So, you have decided to join the ever-growing list of startups? Welcome to the club. But what’s next How will you guarantee the success of your startup brand? How will you make sure it grows by leaps and bounds in the years to come and doesn’t fade from public memory? Here are some sure-fire tips to help...
6 Guaranteed Ways to Boost Your Brand - And Your Business You've covered all the branding basics. You know who you are and what you stand for. You have a tagline and logo your customers are familiar with. You're pretty consistent and your customers seem happy. What more can you do? A lot. Brand Your Content You...
5 Smart Marketing Strategies to Help Your Business Thrive You don’t have to be a marketing guru to build the right foundation for your business. It simply takes proper planning, execution and follow through. I’ve been blessed to work with enterprises - both large and small in the not-for-profit and corporate arenas. No matter if...
Create a Strong Digital Footprint By Utilizing Your Digital Channels the Right Way How Americans (and the rest of world, which is quickly catching up) interact with technology is a remarkable transformation, circa 2014. According to a ComScore release, mobile app usage has exploded, leading online publishers are posting revenues that should shame traditional print...
McDonald's Franchise Owner Jim Lewis on Building Brand Trust, Creating a Culture and Building a Winning Team Two of the biggest struggles most small business face are building a trusted brand and hiring the right people that will enforce that brand. The two go hand-in-hand and can constantly teeter on good or bad depending on the...
