There are many aspects of forming a successful brand: creating an eye-catching logo with carefully selected colors, building a good website, designing creative marketing materials, and more. The list is long and daunting, but before you get started on those tasks, there is one important thing to do first. According to my latest interview...
Entrepreneurship is hard work. I don’t think any of us can deny that fact. We have our passion, we hustle to make it work, and we hope that all the time, money, and effort we put into it pays off. But you know what? That payoff doesn’t always come as quickly or fruitfully as...
Now that there are companies dedicated to helping entrepreneurs create e-commerce stores, running an online business has never been so simple. Despite this fact, there are still countless obstacles to overcome to run a successful online business. No matter how stunning your website is and how amazing your products are, it isn’t always easy...
Businesses that fail are the ones that fail to spark an emotional connection with consumers. You can have the best product or service on the market but still fizzle out if you can’t elicit an impassioned response. What causes this fizzle is many different things, but mainly when businesses can't develop a brand with...
Have you been trying to grow an audience with no success? Has your business plateaued and you have no idea how to reach new customers? Or do you just want to try out a new marketing strategy? There are many publishing platforms that allow you to take advantage of their built-in audience to distribute high-quality...
Personal branding is all about how YOU can be the Celebrity CEO to your customers and future customers in your market. A strong personal brand is all about nurturing a community of fans and educating them to a sale - to buy from you. It's about FIRST, asking for a sale before you ask for a...
99designs CMO Pam Webber Discusses the Importance of Color and Design When Branding Your Business As a small business, your marketing will only be as successful as your branding elements. These visual representations of your business (found on your logo, website, social media, business cards, and so on) communicate vital information about your business and also...
[content field="callout1" format="true" class="calloutwide"]You've covered all the branding basics. You know who you are and what you stand for. You have a tagline and logo your customers are familiar with. You're pretty consistent and your customers seem happy. What more can you do? A lot. Brand Your Content You probably already have a blog, maybe you're...
[content field="callout1" format="true" class="calloutwide"]Multilingual websites were once something that only large corporations could invest in. As web technology becomes more accessible, and affordable, to smaller businesses and ecommerce stores the opportunities are now wide open for them to take advantage. With websites being the first port of call for many, all over the world...
[content field="callout1" format="true" class="calloutwide"]A few months back I had the privilege of moderating the Wix Small Business Breakfast on Boosting Your Brand by Adding Personality. The guest speaker was Rebecca Shine, formerly with Red Bull and now owner of NY Shine, a New York City based marketing agency dedicated to helping small business owners...
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