[content field="callout1" format="true" class="calloutwide"] A business’ success depends on more than just its goods or services. In fact, one of the most valuable assets a business has is its trademark. What is Trademark? According to the United States Patent and Trademark Office (“USPTO”), a trademark or service mark (“trademark” or “mark”) includes any word, phrase, symbol, design,...
[content field="callout1" format="true" class="calloutwide"] Are you having trouble driving traffic to your website? In this weeks episode of Ignition, Matt Gottesman, expert in digital marketing, shares how businesses can use one common tactic to increase traffic to their site. This is box titleQuestion of the Week: My business sells surfing gear online. We get a respectful number of return customers...
[content field="callout1" format="true" class="calloutwide"] So, you want to launch a blog, but aren’t sure where to start? You’re not alone. There are literally thousands of blogs that are started on a daily basis, so how do you get yours to stand out from the crowd? Photo credit: Northeastern University With 78% of marketing officers believing that...
[content field="callout1" format="true" class="calloutwide"] I spend a lot of time observing insignificant things. The only reason I first realized this was because of an annual ritual I started more than five years ago where I would collect these bits of insignificance and arrange them into curated ideas that I felt described a shift in how consumers...
This week members of the Smart Hustle team will be heading off to ICON15 - Infusionsoft's Small Business conference. This annual event, now in it's 9th year, brings together small business entrepreneurs and business experts for three days of learning and networking. It's an event super-charged with excitement and inspiration. Throughout the week we'll be...
12 Critical Questions to Ask Yourself Before Starting a Business All great businesses start with a great idea. But what’s next? Is that enough to get you going and to create an enterprise that will eventually make a million bucks? Probably not if you haven’t thought it through! There are many questions to ask yourself before...
From the Shark Tank to the Trenches: Never Take ‘No’ for an Answer The life of an entrepreneur is full of ups and downs. Not only do you have to fully embrace regular challenges and ambiguity—you must possess unrelenting persistence, belief and focus. And that’s just for the day-to-day operations. However even with all its challenges, entrepreneurship...
ArborBridge Co-founders Share Three Things To Do When Your Market Is Dominated By Giants It can be difficult in today's competitive business space to rise above all the noise so your product or service can be discovered and heard. It becomes even more difficult when you are not one of the dominate players in your...
Wondering What's Next For Social Media? 25% of the world’s population uses social media, although individual purposes differ hugely. Consider the difference between the teen connecting and messaging with friend on Facebook and the ecommerce entrepreneur who is looking to drive traffic to his site and improve his SEO rankings. But today’s teen is tomorrow’s...
Join Infusionsoft, TaskRabbit and Google Small Business to Talk About Productivity On Tuesday, February 17th, from 3pm to 4pm industry experts from Infusionsoft, TaskRabbit and +Google for Work will be joining the Google Small Business Community for a text Q&A on Productivity. This hangout is part of the monthly series of educational sessions sponsored by the Google Small...
