RECENT ARTICLES
From Humble Beginnings: Joe Pippins’ Success of The Fishing Caddy
For those of you who are fans of Steve Harvey’s Funderdome, you’ll probably know who my next interview is. For those of you who aren’t, let me introduce you to Joe Pippins, the founder of The Fishing Caddy and a recent winner of Funderdome’s $20,000 grand prize. Pippins’ story is a truly inspirational one and...
Why Employee Advocacy can be Your Next Big Marketing Campaign
While digital marketing elements like video content and influencer marketing are getting a lot of buzz these days, ultimately, building trust remains a crucial element for brands to elicit the engagement they aspire for. This is why tapping micro-influencers, with their smaller number of followers but higher rates of engagement are on the rise. But...
5 Tips To Get Customer Reviews Without Being Salesy
The strategy for acquiring genuine customer reviews is one of the biggest head scratchers in retail. Businesses have struggled for years to crack the code on how to gather customer input without alienating buyers with pushy emails and offers bordering on bribery. This issue begs the question: What factors motivate people to leave reviews?...
Conflict Resolution: Small-Business Style
A Democrat walks into an office full of Republicans…sounds like it could be the beginning of a joke, right? Well, joke or not, situations like this occur in our workplaces all the time. You might be the only democrat or republican in your office and feel ostracized because of it. Or perhaps you work...
How to Determine Your Outsourcing Cost
More often than not, when a business function becomes a distraction from an organization’s core business, entrepreneurs and business managers often ask the question: “Should we outsource it?” This is a question that mostly applies to your non-core business functions such as data entry, email handling, document processing, IT services, accounting, payroll etc. However, making the...
Physical Security – Securing Your Business From Old Fashioned Theft and Vandals
For many, cyber breaches are considered to be the big bad wolf. Do a quick Google search for “business security” and you’ll find endless lists of how-to articles that plot out steps for evading hackers and preventing data breeches. And while digital security measures matter for small businesses, physical security threats can just as...
The Basics of Sponsoring a Foreign Worker
Let’s start with this: while “sponsoring foreign workers” is perhaps the most incendiary phrase in the political vocabulary right now, the fact remains that across the country tens of thousands of employers each year look outside the U.S. for permanent and temporary workers. And believe it or not, in most cases this is a very...
Get More Organized. Use Mind Mapping Instead of Just Lists
Better Businesses Come From Better Plans Whether you are an undergraduate student, a small business owner or the CEO of a large global corporation, list-making and mind mapping will play a significant role in your day-to-day life. Jotting down plans, schedules and goals is an effective way of taking the muddle of ideas in your head and...
The Importance of Trademark Searching
Nearly every company has a trademark or service mark – either the name of the company advertised to the public or the name of the company’s product. A trademark is a name, word or logo used to indicate the source of a product or service. While a “trademark” technically refers to a brand used...
Killing the Unsupported Myth of Business Failures
Scary Business Isn't So Scary Somehow, old statistics with limited applicability have given birth to the widespread myth that 8 out of 10 businesses will fail. To judge from the hysteria, you'd think that starting a business is akin to wrestling with an angry bear that wants to chew up all your money for no...
Ryan Deiss of Digital Marketer Shares 3 Fatal Hiring Mistakes Almost Every Small Business Makes
Today we are speaking to small business owners who have been in the hustle for a while now and are looking to get to the next level. The key to accelerated growth at this stage? Hiring the right people. That certainly doesn’t sound like earth shattering advice, but hear me out. While hiring the right team...
I Was Away From My Business for Two Weeks. How To Scale Your Business.
Recently, I was away from the day to day grind of my business - for about two weeks. Everything worked just fine, nothing bad happened and maybe business even got better. You may have a retail business, maybe it's an online e-commerce business, or maybe it's online content production or maybe it's a local...