RECENT ARTICLES
Founder of $100 MBA Shares How To Create A Successful Podcast
Omar Zenhom has named his companies fittingly. He truly is a web ninja that has invented the concept of a $100 MBA. With over 14 years of business-building experience, Omar was an educator and university manager for over 13 years before deciding to attend the Wharton School of Business. He was completely dismayed by...
Are You Ready for Media Coverage and Publicity
Recently, Ramon interviewed two entrepreneurs, but as the interviews began, it became clear that they were not yet ready to be interviewed. They weren’t prepared to speak about their business. They were unsure how to answer questions. And they could not communicate their journey and the story of the business in a positive and...
Holiday Marketing Inspiration from Three Small Businesses
As we grasp onto the final days of summer, it’s hard to think about things like jingle bells and snowflakes. However, if you are a small business owner who wants to end 2016 with a BANG, then it is essential that you start planning your holiday campaign now. The National Retail Federation reports that...
Steve Rubel Shares the Future of Content Marketing: Lessons from Big Companies
"Social media is not a channel...it's a way of life." I recently had the pleasure of speaking with Chief Content Strategist for Edelman Worldwide, Steve Rubel, on his thoughts about the evolution of digital marketing, social media, and content creation. The Internet pioneer had some interesting reflections on what big business is doing for their...
The Power of Google AdWords and 5 Tips to Get Started
With limited budgets, owners of small businesses tend to subscribe to the marketing motto of “the best things in life are free,” searching for tactics that allow them to attract customers with little or no money. Free marketing is good, and the point of this article is not to argue against it. However, we...
5 Ways to Get People to Talk About Your Business
With messages coming at consumers from every direction, social media, emails, television, radio, newspapers, and more, it’s getting harder and harder to be heard above the fray. While push messaging, your attempt at pushing your products at people has completely lost its relevance, you still can do the opposite and pull people into your brand...
6 Engaging Video Marketing Ideas for Small Businesses
Video marketing has become a very effective tool for companies to reach out to consumers. The reasons that consumers take so well to videos is that they are predominantly image-based. Through seeing the products in action, the consumer makes a decision that they either need or want the product, which increases sales. Due to...
How to Develop a Brand People Will Love to Talk About
Businesses that fail are the ones that fail to spark an emotional connection with consumers. You can have the best product or service on the market but still fizzle out if you can’t elicit an impassioned response. What causes this fizzle is many different things, but mainly when businesses can't develop a brand with...
How to Improve Your Marketing Efforts with Strategic Packaging
Are you a start-up business looking for a cost effective way of improving your packaging supplies? There are lots of ways you can cut cost through packaging and still have a great marketing strategy. The packaging of your products may be the factor that decides whether your business sinks or swims. If you are thinking...
3 Ways Your Small Business Can Benefit from a Business Blog
If you are one of those small business owners who find yourself wondering how some entrepreneurs get loads of engagement and business online, you aren’t alone. It seems that you have mastered the secrets of powerful Facebook advertising for small business. You don’t know what else you could do on Twitter to help your small...
10 Simple and Effective Tips to Grow Your Business Using Video Marketing
Video marketing is a topic right now that many businesses and individuals seemed to be focused on. Unfortunately far too many are suggesting that doing a video for video's sake, or trying to leverage “viral videos” as a magic bullet, can grow their business. When I have conversations with people about video marketing, I’m brutally honest:...
Why Small Businesses Shouldn’t Focus on Going Viral
More than one million views, 19 thousand shares, and two thousand comments – and still rising. These are the stats for ‘viral video of the year’, featuring a 9-month-old Tabby-Bengal Mix cat. Alongside it are Game of Thrones content, more cat videos, and people chilling despite spotting a huge alligator. Pretty impressive numbers, considering it’s not easy...