Smart Advice is our community-driven Q&A section. Each issue we solicit our favorite reader-submitted questions and ask one of our Smart Hustle Mentors, all of which are esteemed subject matter experts. Have a question you’d like to field to the Smart Hustle Mentors? Click HERE.

The Journey with Lauren: How to Turn a Passion Project Into a Business with Purpose

https://www.youtube.com/watch?v=TuccHw2jnno&t=390s   I met Lauren about a year ago when my business partner and and I were doing a pop-up shop in Atlanta. Lauren spotted us across the store and literally came hobbling over with her boot excited to meet other entrepreneurs with a similar mission in the city. We exchanged information and now our quarterly...

Can You Afford to Be Average? The Mogul Mom Chats with Ramon Ray

Most of us just can't afford to be average. I had a great interview with Gabriella Ribeiro she's an entrepreneur with an amazing travel agency (48 Hour Power Jaunt), community for business focused moms (The Mogul Mom) and more. We recently discussed: Risk - an essential trait for business owners. Why you can't afford to be average/regular. ...

How to Choose Courage Over Fear

https://www.youtube.com/watch?v=tZxUYKBshoU   I didn’t think I would get a chance to speak with Garrett since he’s literally in a different country every week but I caught him in between travels and in typical Garrett fashion, he came with a burst of energy and no shortage of amazing stories. Garrett Gravesen - recent Harvard Business School grad...

3 Digital Marketing Tools to Personalize Your Customer Engagement

Experienced marketers know that customer engagement is crucial to achieving marketing success. In fact, in a recent marketing survey, 58% of marketers said that increasing customer engagement was their number one goal. However, the problem is that 44% of those same marketers also described increasing customer engagement as their number one challenge. So, what can you do...

Customer experience

How To Know Your Value in ALL Situations

In my 7 years as a Marketing Consultant, I have observed that there is a distinct difference between Price and Value!   Price is how much something cost. Value, on the other hand, can be objective and subjective depending on the individual or circumstance, like the adjectives Good and Great! Let me explain. Value sometimes...

Why I Used Two Different Names When I Started My Business

Why I Used Two Different Names When I Started My Business

I was both Clyde and Devin in the early days—Clyde by day, and Devin by night—to keep my day and night worlds separate. As most entrepreneurs chasing their dreams experience, sometimes the “dream” doesn’t pay the bills right out of the gate. The small parcel shipping industry has very small margins, so when I was...