Online ads are a great way to increase a business’s online presence and get more traffic to your website, but how much traffic you generate is directly tied to how effective your online ads are. Here are some tips to help you create more effective online ads – and start getting results. 7 Tips for...
Despite the rewards, entrepreneurship comes with inherent risk. Of course, there's the risk of failure, poor investments, or not making enough profit to live on. Those are the fears that keep most people from starting a business. But those risks aren't the ones we're here to discuss. Today, we're talking about the risk of...
Marriage and prenuptial agreements are rarely ever a consideration for budding entrepreneurs when starting their business. Understandably, their minds are more focused on perfecting their product or service and fleshing out their business plan. However by overlooking the threat of a divorce, an entrepreneur can unwittingly be putting their business in unnecessary danger. A Divorce...
As a small business, hiring employees can be a blessing and a curse. On one side, you aren’t as hampered by policies and procedures as larger corporations are. On the other hand, there is so much interdependence in a small business that a lot could be riding on a new hire to take the...
When your customers receive courteous treatment, prompt answers, and satisfactory solutions, they spread the word of their positive experience. Providing excellent customer service, therefore, means getting free publicity, encouraging repeat business, and attracting new customers. Of course, such service only comes from a superb team that has the right customer service training to meet customers’...
If you’re in business, you already understand the importance of networking. People like to do business with people they know, and the only way to get to know them is to network. But oftentimes, a networking event ends up being a dull affair where people simply try to make small talk with strangers or...
Imagine waking up one morning and finding out, much to your horror, that your competitor has somehow stolen and replicated your secret business idea and captured the attention of your target market! Or what if you made the mistake of sharing an amazing idea devised by you, only to realize later that you can...
Productivity losses and employee turnover problems only begin to describe the problems your company faces if you fail to take preventative measures towards burnout. Employees list burnout as one of their top reasons for searching for a new job. If you don’t create a culture that prevents burnout, your best talent might soon disappear. The...
As a marketer, the trajectory of your career is typically shaped by the direction of the marketplace. As technology develops and demands change, so must your strategies and approaches. And while this is true in any aspect of marketing, it’s particularly relevant when it comes to content marketing. The Value of Content Marketing Study after study...
Words are the most powerful weapon, especially those uttered by the people who have set amazingly high benchmarks of success in their respective fields. People like Steve Jobs and Mark Zuckerberg are modern day legends and are perfect examples of the fact that the sky's the limit. That’s why it is important to listen...
