Running a small business is one thing. Selling it is something else entirely. Sadly, far too many business owners who are fantastic at running their businesses do a terrible job of selling them when that time comes. And the result is a much lower return on their years of financial, physical, and emotional investment in...
The people who need publicity the most are small business owners. Unfortunately, those are usually the ones who don’t have a budget to hire someone to earn great PR, so they try to tackle it themselves. It can work, I’ve seen it done before, but many times these pitches fall short. I have been on...
Have you been trying to grow an audience with no success? Has your business plateaued and you have no idea how to reach new customers? Or do you just want to try out a new marketing strategy? There are many publishing platforms that allow you to take advantage of their built-in audience to distribute high-quality...
There are dozens of mobile marketing trends set to make waves in 2016, but as much as you want to stay on top of what’s hot, it’s the mobile marketing mistakes that can impact your business in the worst way possible. If you’re running a B2B company, here are seven mistakes you want to...
All companies and professional teams, from small to large businesses, eventually face workplace challenges, whether they are related to communication, environment, project management, or the like. Many business owners don’t think of team building activities as solutions to these problems, but in reality, they can go a long way in solving a variety of...
According to statistics, only 1 out of every 10 startups manages to succeed, while the remaining 90% fail due to lack of experience, incompetence, negligence or even fraud. On the other hand, the minority that achieves stellar success pride themselves on their awareness of the market requirements, their clearly defined goals and the ability to...
Consider this saying: “Where your time and efforts go, so too goes your company.” Although simple, it is a critical success factor for operating a thriving business. This is a particularly relevant guiding principle, especially since we’re pulled in multiple directions. Have you ever sat down in the evening and wondered “where has the day gone?”...
For any business, big or small, benefits serve as a crucial part of employees’ remuneration package. In fact, employees look forward to health care benefits the most, coupled with holidays and monetary perks. Therefore, it makes sense for business owners to give serious thought to offering health benefits. Not only does this work in...
Engaged workers understand the purpose of their company and their role within the organization. They share their employer’s vision and work hard to achieve goals that support the company's bottom line. Employees who engage in the workplace pursue personal and professional development and aim to become more productive and valuable to their employer. Crucial to...
It's great to be your own boss, but it’s challenging to stay focused when no one's watching over you. Productivity can slip for any number of reasons, whether it's getting distracted by personal email or feeling fidgety after sitting still for too long. So, how can you be the boss and still improve productivity...
