I recently had the opportunity to sit down with Jamie Domenici, VP of Product and SMB Marketing for Salesforce, as she relayed to me the three important pillars of sales and marketing and how it relates to their software. When I asked her what defines a company as "winning," she had this to add: “The...
Omar Zenhom has named his companies fittingly. He truly is a web ninja that has invented the concept of a $100 MBA. With over 14 years of business-building experience, Omar was an educator and university manager for over 13 years before deciding to attend the Wharton School of Business. He was completely dismayed by...
I recently had the chance to catch up with marketing expert Dave Kerpen, CEO of Likeable Local, and author the New York Times bestseller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks). We discussed his most recent book, the evolution...
JJ Ramberg imagines a world in which shopping equates to social impact, and she has planted a seed for change with her company Goodshop (which she co-founded with her brother Ken). The entrepreneur is also the host of Your Business on MSNBC and bestselling author of the book "It's Your Business: 183 Essential Tips that...
As we grasp onto the final days of summer, it’s hard to think about things like jingle bells and snowflakes. However, if you are a small business owner who wants to end 2016 with a BANG, then it is essential that you start planning your holiday campaign now. The National Retail Federation reports that...
Barbara Viteri, the CEO and founder of Viteri Style Management, a consulting firm that provides business management solutions for small interior design firms, comes from humble roots that you would not think would lead to her developing a successful business in the design industry. However, it did. I had the chance to sit with Viteri...
I recently had the pleasure of speaking again with the Chief Marketing Officer of Brand Innovators, Ted Rubin, on the importance of building personal relationships in your social media channels, and what the concept of ROR (return on relationship) truly means. He offered up some insightful tips on making those digital connections and identifying the...
"Social media is not a channel...it's a way of life." I recently had the pleasure of speaking with Chief Content Strategist for Edelman Worldwide, Steve Rubel, on his thoughts about the evolution of digital marketing, social media, and content creation. The Internet pioneer had some interesting reflections on what big business is doing for their...
Social media moves fast. How fast? It seems like only yesterday we were talking about the importance of video marketing, and already there are experts who say that the next frontier is not just video, but rather live video. If video marketing itself seems daunting to you, you might be inclined to dismiss the idea...
The holiday season is literally a sales roller coaster. In November and December, you are riding high as customers eagerly search for the perfect gifts and spend liberally. Then January rolls around and you watch sales plummet as customers pinch their pennies and close their wallets. What’s a Small Business Owner To Do? If you’ve ridden...
