[content field="callout1" format="true" class="calloutwide"]Valentine’s Day is right around the corner – have you considered capitalizing on the holiday with your marketing efforts? Chances are that if you haven’t done so by now, you’re likely thinking that the opportunity has passed you by. Not so fast. There are still many different ways you can include Valentine’s...
[content field="callout1" format="true" class="calloutwide"]Hiring the right people is crucial to the success of your business. It is also one of the most difficult tasks of business operations. We are taught that things like the amount of education, the prestige of the school, the applicant’s past roles and specifics about their former responsibilities are what...
[content field="callout1" format="true" class="calloutwide"]If you created an innovative product, unlike any currently on the market, you would most likely go to work securing a patent. But what about the intangible? Have you ever considered the importance of legally securing your intellectual property – words, names, logos or symbols? As it turns out, trademark protection...
[content field="callout1" format="true" class="calloutwide"] Large cities are often the mecca of the tourism industry. Every year people from all over the world travel to see attractions like the Statue of Liberty or the Golden Gate Bridge. However, something interesting is happening in the world of tourism – the flourishing of small town destinations that allow...
[content field="callout1" format="true" class="calloutwide"] Building a solid sales deck is the key to winning over new customers. It helps you define the problem, demonstrate how other solutions are not solving that problem, and put a spotlight on how your product or service will solve the problem like no other. If you can put together a...
[content field="callout1" format="true" class="calloutwide"] Like every profession, Entrepreneurs sometimes find themselves caught in ethical dilemmas where they are forced to make decisions about what is right and wrong. A recent Wall Street Journal article suggests that unethical behavior is typical of entrepreneurship, stating that, “Some entrepreneurs stay the ethical course. But there seem at times...
[content field="callout1" format="true" class="calloutwide"] Entrepreneurs are a diverse group, but sometimes it can be easy to fall into the trap of thinking that the world – and entrepreneurialism – works in set ways. Our worldviews are often the result of culture and what we experience as ‘normal,’ so it’s always interesting to discover that different...
[content field="callout1" format="true" class="calloutwide"] Small businesses are vital to the American economy, accounting for over 45 percent of the GDP and around 80 percent of jobs. However, the statistics on small business failure are bleak. Statistics indicate that one-third of businesses fail within the first two years, and only about 50 percent survive beyond...
[content field="callout1" format="true" class="calloutwide"]Marketing is a crucial aspect of running a business, but it can also be one of the most fun tasks on your to-do list. Creating buzz about your product or service, interacting with customers and fans, increasing sales – the outcomes of marketing are exhilarating to say the least, which is...
[content field="callout1" format="true" class="calloutwide"] Small Business Saturday was created in 2010 by American Express as a way to give small and local retailers more exposure during the holiday season. Black Friday had been around for years and was always a hit for large retailers, but the idea was to create a special day where customers...
