Stick to Your Marketing Budget with These 7 StepsJennifer Peaslee
[content field=”callout1″ format=”true” class=”calloutwide”]Marketing is a crucial aspect of running a business, but it can also be one of the most fun tasks on your to-do list. Creating buzz about your product or service, interacting with customers and fans, increasing sales – the outcomes of marketing are exhilarating to say the least, which is why it can sometimes be hard to rein in your efforts into a reasonable marketing budget.
However, the fact is that there are a lot of areas where money must be spent in your business, and like all of these other areas, a proper marketing strategy should include a budget that contains and structures your efforts.
If you’re looking for some Marketing Budget 101 help, I urge you to check out a recent Intuit article titled 7 Steps for Sticking to Your Marketing Budget, In addition to planning/strategizing, it discusses:[starlist]
- Inexpensive marketing options
- Ideas for starting small
- The importance of considering ROI and measuring your efforts
- Word-of-mouth advertising
- The benefits of holding a contest
If you could use some tips in one or all of these areas, get Intuit’s advice by checking out the article here.