3 Digital Marketing Tools to Personalize Your Customer Engagement

Experienced marketers know that customer engagement is crucial to achieving marketing success. In fact, in a recent marketing survey, 58% of marketers said that increasing customer engagement was their number one goal. However, the problem is that 44% of those same marketers also described increasing customer engagement as their number one challenge. So, what can you do...

Six Tips to Survive Your First Year in Business

Six Tips to Survive Your First Year in Business

If you’re in the pilot stage of small business ownership, you have heard the stories of one business failure after another. The naysayers will do their best to bring you down, so focus on the fact that 75% of new businesses make it through the first year and 50% make it to their fifth...

Turning Subscribers into Buyers: How Email Marketing Tools Stack Up

Turning Subscribers into Buyers: How Email Marketing Tools Stack Up

Have you recently invested money in a marketing campaign that fell flat? As any business owner is aware, in order for consumers to engage with and respond to your brand message, you must capture their attention with dynamic content. With unique personalization techniques, email marketing tools and templates allow clients to make bold statements...

Keeping an Eye on your Loyal Customers

Keeping an Eye on your Loyal Customers

The customer relationship is not over at the end of the sale. In fact, that is when it has just begun. Statistics show new customers cost an average of six to seven times more to acquire than selling to a repeat customer. In fact, it is estimated that 80% of a company’s business comes...

5 Tips Every Small Business Owner Should Know

5 Tips Every Small Business Owner Should Know About Success

Now that there are companies dedicated to helping entrepreneurs create e-commerce stores, running an online business has never been so simple. Despite this fact, there are still countless obstacles to overcome to run a successful online business. No matter how stunning your website is and how amazing your products are, it isn’t always easy...

Online Videos More than “Just Commercials”

Online Videos: More than “Just Commercials”

They say a picture’s worth a thousand words, and culturally we are seeing a definite shift toward visual marketing, not just in the form of pictures and infographics but also video. It’s no secret online videos have a renaissance, from Vines to YouTube to shareable videos on Instagram and Facebook. If you aren’t using video...

Out with the Old, In with the New: How To Upgrade to a New CRM

Out with the Old, In with the New: How To Upgrade to a New CRM

Businesses today are run very differently compared to the businesses of old. Once upon a time, to keep everything in order, your office needed to be filled with filing cabinets, boxes, and clutter. And those filing cabinets, large and unwieldy as they were, were filled with paper copies of everything - often in duplicate,...

3 Ways Your Small Business Can Benefit from a Business Blog

3 Ways Your Small Business Can Benefit from a Business Blog

If you are one of those small business owners who find yourself wondering how some entrepreneurs get loads of engagement and business online, you aren’t alone. It seems that you have mastered the secrets of powerful Facebook advertising for small business. You don’t know what else you could do on Twitter to help your small...