As a small business owner, you may feel a strong sense of trust in those you employ. And it’s important to trust your employees; trust that they will do a good job, serve the business and the clients well, and respect what you have built together. But this trust should not be at the...
More than one million views, 19 thousand shares, and two thousand comments – and still rising. These are the stats for ‘viral video of the year’, featuring a 9-month-old Tabby-Bengal Mix cat. Alongside it are Game of Thrones content, more cat videos, and people chilling despite spotting a huge alligator. Pretty impressive numbers, considering it’s not easy...
Email marketing may still be one of the best ways to reach your audience, but that doesn’t make it any easier to actually get your contacts to engage with the content you send in your company emails. 4 Ways to Boost Your Email Engagement Rate: 1. Start with a Juicy Subject Line Your email subject line is...
The final barrier to a customer bringing home their purchased goods in a brick-and-mortar store is the physical act of approaching a person at a cash register and paying for their items. It is the last, crucial step in clinching a sale. Especially for small businesses, this step can make or break the business....
For any business, big or small, benefits serve as a crucial part of employees’ remuneration package. In fact, employees look forward to health care benefits the most, coupled with holidays and monetary perks. Therefore, it makes sense for business owners to give serious thought to offering health benefits. Not only does this work in...
Despite the rewards, entrepreneurship comes with inherent risk. Of course, there's the risk of failure, poor investments, or not making enough profit to live on. Those are the fears that keep most people from starting a business. But those risks aren't the ones we're here to discuss. Today, we're talking about the risk of...
Starting a business can be the most exciting career move in your life. You’re passionate about your ideas, and you can’t wait to share them with the world. The urge to move forward fast can be your biggest mistake, though. Every successful business owner will tell you: there is a lot you need to research...
The often-repeated cliché is true: small business really is the backbone of the US economy. It can be also very rewarding to be the owner of one. Plus, 2016 promises to be a great year for those starting a new business. Since so many people are taking the path to becoming small business owners, the...
[content field="callout1" format="true" class="calloutwide"]Freelancers are changing the way small businesses operate, allowing small or one-man operations to compete with larger companies. Recent statistics show there are 53 million American freelancers (representing 34 percent of the U.S. workforce) and demand is steadily growing. In fact, over half of micro business owners (those with 10 employees are less) employed...
[content field="callout1" format="true" class="calloutwide"]When House of Flowers noticed floral sales had stagnated, they knew they would have to get creative to find a solution. So they began looking for an opportunity to do something new. While still maintaining its usual business, House of Flowers expanded into an area that was closely related to its...
