With the holidays fast approaching, there are probably a number of things you’re dreading as you begin preparations for them. Jane Casey and Charlene Yeager, co-founders of Fancy Panz, believe they’ve found a solution to one of them in a common household annoyance. The Birth of Fancy Panz: Solving a Household Annoyance Although neither Casey nor...
Seasons change and with them so do the cash flows of many small businesses. The “small business” designation is not one-size-fits-all. If you’re the local mom & pop hardware store, your spring and summer peak season is very different than the boutique retailer down the block who thrives during the holiday. Ensuring your business has the...
This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. Could your business use an efficiency makeover? With the full year ahead of us, 2017 is the perfect time to evaluate business operations and find technological solutions that can help you become more organized, productive, and profitable....
While first introduced to the market over a decade ago, geofencing, a form of location-based marketing (LBM) is relatively new territory for small businesses. It works by creating “virtual barriers” that trigger promotional text messages, email alerts, or app notifications when a mobile device enters (or exits) a specified area. Joshua Markham, ReachLocal I've asked Joshua...
[content field="callout1" format="true" class="calloutwide"]2015 brought to the fore a slew of interesting changes in the world of social media. It's no more about ‘likes’ and ‘tweets’ only, especially after the launch of live streaming apps such as Periscope, Meerkat and Snapchat. Not even a year old, Periscope counts 10 million active users already. Meanwhile, we also...
[content field="callout1" format="true" class="calloutwide"] Sally McKenney's entrepreneurial journey starts just like many. Back in December of 2011, she was looking for something to fill her free time, so took her passion for baking and writing and started a blog. Fast forward four years and she has quit her full-time job, has over 250,000K viewers to her...
[content field="callout1" format="true" class="calloutwide"] Small Business Saturday was created in 2010 by American Express as a way to give small and local retailers more exposure during the holiday season. Black Friday had been around for years and was always a hit for large retailers, but the idea was to create a special day where customers...
5 Tips for Avoiding the Spam Folder: May The Odds Be Ever In Your Favor Any marketer can feel a bit like Katniss Everdeen of the Hunger Games during the holiday season – maneuvering from one promotional battle to the next trying to keep emails alive and out of spam folders. It’s an email marketing game and...
