There's always a lot we can learn from big brands. Walmart, in a death fight with Amazon and other retailers is launching its Christmas and holiday marketing "now". It's not waiting until November. What about you? Should you start marketing to your customers NOW about their holiday shopping plans? The Wall Street Journal writes about it...
As we grasp onto the final days of summer, it’s hard to think about things like jingle bells and snowflakes. However, if you are a small business owner who wants to end 2016 with a BANG, then it is essential that you start planning your holiday campaign now. The National Retail Federation reports that...
Holiday Marketing Trends and Predictions for 2014 Each holiday season the race is on to try to figure out the most direct, and most affordable, way to reach consumers. With marketing techniques and strategies changing so quickly in our ever connected digital world, it’s hard to keep up with what’s new and effective. To help,...
While small businesses deal with the uncertainty that comes with a worldwide pandemic and continued shipping delays combined with labor shortages, the 2021 holiday season promises to be like no other. As a small business owner, this means there are more challenges to growing holiday season sales than ever before. And it can feel...
By Kimberly Green-Kerr, UScellular Business Solutions and Operations Leader In very welcome news for ecommerce and brick-and-mortar small businesses, many Americans are eager to spend their money during this holiday shopping season. According to a recent report from Deloitte, holiday retail sales are expected to increase by up to 9% from November through January, on top...
Ramon hosted his 2020 holiday party with some of the best industry experts out there. If you missed the live event, don't worry! You can still take advantage of all the small business advice that was shared throughout the event. Below are some highlights from each expert interview. You can still listen to the...
Selling online is not easy, it's hard work. However, thousands of businesses, every day are finding success in selling online. One of the leaders in helping businesses sell online is Yahoo Small Business and I just had a powerful discussion with Maria Melo, of Yahoo Small Business about how to increase holiday sales, this...
If you’re a small business owner that’s actively looking for more publicity, there’s a tool that could easily double your efforts, and it’s called HARO. HARO stands for “Help a Reporter Out” and it serves as the best way to get the media’s attention and increase traffic to your website. How? Well, it’s actually pretty simple!...
Amit Mathradas is General Manager, Small Business Group for North America at PayPal. He's on a mission to educate retailers and help them increase sales and revenue in their businesses. In a recent discussion, he offers these key tips for succeeding Amit Mathradas, PayPal head of Small Business online and offline during the holiday season and...
The holiday season is literally a sales roller coaster. In November and December, you are riding high as customers eagerly search for the perfect gifts and spend liberally. Then January rolls around and you watch sales plummet as customers pinch their pennies and close their wallets. What’s a Small Business Owner To Do? If you’ve ridden...
