Have you ever just sat and wondered how many hours app developers have spent building top mobile applications that generate a lot of money, even if they’re free? You’ve probably thought that only experienced app developers have found success, but in reality, there are many apps that made it without any development experience. You...
Many times small businesses lack the large teams and capital that big brands possess, which means strategic and creative marketing is essential. To successfully compete requires new approaches to meet ever-changing consumer behaviors, and staying up to date on the latest and most useful tactics and trends. Here are 10 small business marketing trends to...
While marketing allows brands to attract new buyers, good customer service can help them retain customers and nurture loyalty. Plenty of brands pay more attention to the glamorous side of business; marketing. Here, they spread the word about their brand, create a catchy visual sprinkled with an impressive tagline, and juggle several online channels to generate...
Omar Zenhom has named his companies fittingly. He truly is a web ninja that has invented the concept of a $100 MBA. With over 14 years of business-building experience, Omar was an educator and university manager for over 13 years before deciding to attend the Wharton School of Business. He was completely dismayed by...
The global e-commerce market is worth more than a trillion dollars. And with more than 20 percent growth in online business YoY, there has never been a better time to own an e-commerce business. But with more than 12 million online stores in the world, it is an extremely tough competition. With only around 110,000 e-stores...
I recently had the chance to catch up with marketing expert Dave Kerpen, CEO of Likeable Local, and author the New York Times bestseller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks). We discussed his most recent book, the evolution...
As we grasp onto the final days of summer, it’s hard to think about things like jingle bells and snowflakes. However, if you are a small business owner who wants to end 2016 with a BANG, then it is essential that you start planning your holiday campaign now. The National Retail Federation reports that...
Whatever big goals we are working to accomplish, we can’t do it alone. In the interactive team building sessions I facilitate, I see it repeatedly - participants quickly realize that it’s possible to reach bigger, more innovative goals faster, and have more fun, when they work together. As small business owners and entrepreneurs, forming strong relationships...
Instagram has become one of the most popular, engaging, and well-designed applications available. Minimalistic, visually appealing, and full of highly-engaged users, Instagram can make a large impact on a business. With limited capabilities on the social platform, it’s up to marketers to get creative and find ways to grab the attention of their target...
"Social media is not a channel...it's a way of life." I recently had the pleasure of speaking with Chief Content Strategist for Edelman Worldwide, Steve Rubel, on his thoughts about the evolution of digital marketing, social media, and content creation. The Internet pioneer had some interesting reflections on what big business is doing for their...
