RECENT ARTICLES
The Changing Landscape of Data Security: A Chat with Dell’s VP of Data Security Brett Hansen
According to the Identity Theft Resource Center, the number of data security breaches in 2016 totaled 1,093, a 40% increase from the previous year. That being said, that statistic solely accounts for security breaches that were reported, so the numbers could be a lot worse than the initial estimate assumes. With security threats growing...
Which Business Structure is Best For You?
Before you start a business, the first thing to consider is the business structure. To know which is best for your business, we will be discussing some of the facts about business structures. What is a Business Structure? A business structure is the blueprint of your business with regard to the ownership, profit sharing, and liability...
Discussing Gender Diversity in Business with Sara Brand of True Wealth Ventures
Statistics show that although women hold almost 52 percent of all professional-level jobs, they are vastly underrepresented in top leadership positions. For example, only 4.6 percent of Fortune 500 companies are run by a woman, and women make up just 16.9 percent of all Fortune 500 board seats. These numbers are not uncommon; in...
Exploring the Challenging Landscape of the Chewing Gum Industry with Caron Proschan of Simply Gum
When you think about chewing gum, which brand do you typically think of first? Probably someone like Wrigley, right? But did you know that most traditional chewing gums are made with plastic, synthetic ingredients, and artificial preservatives? (I sure didn’t!) I recently had the chance to sit down with Caron Proschan of Simply Gum...
New Infusionsoft Survey Shares Small Business Owners Thoughts on Government, Policies, and the New Administration
As Donald Trump clears his first 100 days in office, a new Infusionsoft survey is sharing exactly what small business owners think about our government, certain policies affecting small business and the new administration. Nearly 500 U.S. small businesses took the survey this past March and the results were interesting, to say the least. Here are some...
Leveling the Technology Playing Field for Small Business: A Candid Conversation with Zoho President Raj Sabhlok
Small businesses enter the commerce arena at a clear disadvantage to large corporations with deep pockets. Limited resources and funding force them to get incredibly creative with their business efforts to compete for customers. It also forces them to find solutions that level the technology playing field and allow them to perform like an...
How Improper Record Retention Will Stop a Growing Business in Its Tracks
Tax files, employee records, emails; they’re all a part of the day-to-day operations of running a business. Some of you might want to hang on to them for later reference, some you might feel like casually tossing them aside once you’re done with them, but despite these gut instincts, businesses nevertheless need to remain...
The Do’s and Don’ts of Interacting with Your Competitors
There's a smart line of dialogue in the movie, Creed, the most recent Rocky Balboa movie, which every business owner should think about. At one point, Rocky shows the young boxer he is mentoring, the mirror. “You see this guy here? That’s the toughest opponent you are ever going to have to face. I believe...
FreshBooks Survey Finds Majority of Self-Employed Professionals Have No Intention of Returning to Traditional Employment
New Data Shines a Spotlight on the Challenges and Rewards Facing Self-employed Professionals and Small Business Owners in America FreshBooks, the #1 accounting software solution in the cloud for self-employed professionals and their teams, today unveiled a new survey that shines a light on the challenges, trade-offs, and mindset of small business owners. The survey,...
How to Use a CRM to Close the Gap Between Sales & Service
For me, the importance of having connected sales and service teams can be summed up in one frustrating experience I had as a consumer. I was a long-time loyal customer of a particular company and called for assistance with a relatively routine issue. The service rep did not have access to my sales record...
Keeping an Eye on your Loyal Customers
The customer relationship is not over at the end of the sale. In fact, that is when it has just begun. Statistics show new customers cost an average of six to seven times more to acquire than selling to a repeat customer. In fact, it is estimated that 80% of a company’s business comes...
3 Forgotten Areas To Improve On Your Website
Creating a website is easy. Turning it into a well-oiled money making machine is another thing altogether. And that is the problem with being a website owner today is that there are just too many things we have to know. From setting up the site, creating amazing content to building an email list, it...